Reducing the beef with beef. How a food retailer could reduce their environmental impact by changing what and how they sell
Current food consumption habits in wealthy countries continue to drive biodiversity loss and greenhouse gas (GHG) emissions. Food retailers play a key but currently understudied and underleveraged role in shifting consumer habits away from foods with high climate and biodiversity impacts (e.g. beef, lamb, milk) towards lower-impact alternatives. Through partnering with a Swedish food retailer and
