Search results
Filter
Filetype
Your search for "*" yielded 546635 hits
The evolution of product placement
How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence
And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image
Augmented and virtual reality in the brand building process - a multiple case study approach
Creativity: Missing Element in Brand Heritage
Crowdfunding’s Effect on Brand Identity
Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy
From Clicks to Bricks – The Impact on Brand Resonance
How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour
How is storytelling used to strengthen a brand?
Influencer marketing and the effect on brand personality and brand perception
KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE
Provocative advertising and its effect on brand image - A comparison between two industries
The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior
The Match of Identities: A study on how brands can stay true to themselves
Unbranded Luxury - Recreating Exclusivity
When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
Social Vulnerability Indices and a Sub-municipal Index for Sweden
The goal of risk and vulnerability research is to reduce the harm done by disasters. A disaster is a combination of a natural hazard and a vulnerable society. Understanding vulnerability is vital to reduce disaster risk, or the potential of losses in property or life. Vulnerability is often divided into a technical, relating to buildings, infrastructure, and so forth, and a social which concerns t