Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. The most common is through brand personification,

Purpose The aim of this research paper is to provide valuable insights to existing theoretical foundation of choice of capital structure, and exploring the relationship between capital structure and firm performance through testing whether capital structure affects firm performance in the USA listed healthcare and energy companies. Theoretical perspective The presented theories cover different vi

Book displays in public libraries are a common occurrence in library users’ public library experience. Yet, book displays, and how library users experience them, are not a common occurrence within library and information science research. The purpose of this essay is therefore to create an understanding about how library users at public libraries experience and interact with displays in public lib

This thesis explores a video phenomenon called “Let’s Play”, that allows people to share their gaming experience with an online audience, for example on YouTube. Let’s Play-videos are a favorite pastime with children. Yet, the knowledge about the information in these videos is sparse. The aim of this study is to contribute with knowledge about how Swedish Let’s Play-producers on YouTube, targeting

This master's thesis is about how three museums, the Glyptoteket in Copenhagen, the National Museum in Oslo and the Munch Museum in Oslo, have in each case shown their work with difficult history and how newspapers have portrayed the debate related to the museums' actions. Using critical discourse analysis and authorized heritage discourse, I have carried out a case study in which I examin

This thesis aims to capture if a potential integration of the e-scooter-sharing service into the urban transportation system is deemed to be positively perceived and a viable option. A convergent mixed-methods research was conducted with an abductive reasoning to strengthen the relations between data and theory. The empirical data were collected through a semi-structured interview with two profess

In March 2021, the first-ever female president in Tanzania, Samia Suluhu Hassan, was inaugurated. This thesis explores how female-identifying students in Tanzania feel empowered by the representation provided by the female president and how identity influences this. This is assessed through a case study of female-identifying social science university students in Tanzania, answering to two research

This Master’s thesis is a qualitative analysis of the content of two websites belonging to the National Archives of Australia and the National Archives of Sweden (Riksarkivet). The websites are explored to see if the First Peoples of each country are present on the material that appears on the websites, and if so, how it is mediated. The theoretical framework is a combination of postmodern ideas a

International investment law affords treaty protection mechanisms to investors against host states’ misconduct. One such tool available for investors is the fair and equitable treatment standard and its dominant element – legitimate expectations. Host states are under an obligation not to frustrate investors’ legitimate and objective expectations. Such a duty impairs states from free and flexible

In my master’s thesis, I examine the relationship between local archival institutions and the formation of local identities. To fulfill that purpose I investigate how local archives view their role regarding the formation of local identity. I explore how local identity and images of locality are created within the encounter between the archives and their users. The focus of my study is Malmö City

The aim of this master thesis is to analyze how conventions emerge and spread through fashion exhibitions and their narratives. This is a relevant topic both for museology and fashion studies considering the popularity of fashion exhibitions and their presence in different kinds of museums. Two different exhibitions are examined, “Kläder & Couture” at Textilmuseet in Borås, and “Nordens Paris”

The surge in multinational corporations and increased globalization have brought substantial attention to Foreign Direct Investment (FDI), a business phenomenon of considerable importance. Nevertheless, the global distribution of FDI is rather uneven, with transition countries being especially problematic. Although FDI has been assigned a crucial role in raising capital during structural changes t

I en tid när vi ser ett ökande intresse för arbetsflexibilitet, ett större behov av lokalt producerad mat och ett växande intresse för natur och friluftsliv. Samt i ljuset av det, för första gången på överskådlig tid en ökande inflyttning till landsbygden. Med dagens digitala teknologi ges numera större förutsättningar att kunna starta upp nya verksamheter på distans som skulle kunna fungera minst

This paper examines the impact of selected variables, one of which is the start of Russia's invasion of Ukraine in early 2022, on Swedish gasoline prices during a 10-year period, January 2013 to January 2023. This paper presents an analysis that includes both macroeconomic and microeconomic theories. The results recognize an effect connected with the dummy variable representing Russia's in

Throughout history, people have always been faced by difficulties regarding their physical conditions. Vision of sight is no different and poor eyesight has certainly hindered a lot of people from achieving their goals in life. To this day, this still holds true and many people around the globe are affected by some sort of visual impairment. The purpose of this study is to describe and to determ

This study aims to forecast the Swedish FCR-D Down A2 market prices through a hybrid model combining a volatility model and a machine learning approach, and compares its performance with a standalone machine learning model. We further examine the impact of different lag orders (1-Hr vs. 24-Hr) on volatility estimates and forecast performance. Evaluation metrics include root of mean squared error (

Research shows that pornography holds great influential power in relation to the sexual desires and preferences of its consumers, and that it greatly affects how people view sex and intimacy. When pornography displays acts of sexual violence, acts of aggressions, this influential power constitutes a cause for concern. It has been shown that consumption of pornography featuring aggression contribut

This paper examines the policy measures employed by the European Union (EU) to mitigate external risks to the supply of critical raw materials (CRMs). The research makes an informed overview on the dynamics of contemporary international relations and challenges it may pose for EU’s CRM supply security, necessary for its green transition, against the backdrop of the complex interdependence theory.