During the 21st century, public diplomacy and branding received a new angle and application closely related with the meaning of securitization. Even though the importance of this meaning, researchers nowadays notice a research gap considering the three above-mentioned fields. NATO, as a popular security brand, represents an under-researched sui generis organization that gets involved with securiti

The purpose of this thesis work is to investigate whether a dynamic chassis can possibly enhance hygiene chairs used in hospitals and elderly care. The problem with a lot of today’s products is the difficulty of manoeuvring the hygiene chair in tight spaces, and to allow for a high enough seating position to contribute to a more ergonomic working position for caregivers during showering. Thereof i

Trade integration is thought to benefit developing countries, so what is the cost of staying out of trade agreements? This paper studies the case of Nigeria, which, like its neighbours in West Africa and other ACP countries, has the option of entering an Economic Partnership Agreement (EPA) with the European Union (EU), but has chosen not to. Hence, this study investigates the question: Would Nige

In 2018 Greece enacted the Energy Communities (EC) Law which promotes energy democracy and Justice. Although there are several successful examples of ECs in Greece, they are far from becoming mainstream as they face many problems. I used the policy challenges framework provided by Busch et. all., (2021) in order to analyze the problems related to the diffusion of ECs in Greece and propose solution

Water scarcity is an increasingly prevalent problem, with changing hydrological regimes due to climate change and human development taxing freshwater systems. One way to tackle this issue is through planned water reuse. This thesis explores the context of the agricultural application of treated wastewater in the European Union where Directive 2020/741 Minimum Requirements for Water Reuse was recen

Decarbonization, digitalization and decentralisation are the most important factors presently influencing energy systems worldwide. Of those, digitalization is understudied and often only analysed from a technological perspective. Energy digitalization could however fulfil important monitoring and operational functions, in energy systems which will likely become more complex. This paper therefore

Gräsvallar kan minska den regionala klimatpåverkan från jordbruket Att lägga till gräsvallar i växtföljden kan reducera den regionala klimatpåverkan från jordbruk som specialiserar sig på spannmål, med 10–20%. Samtidigt förbättrar vallarna jordhälsan och skörden kan användas till biobränsle. Intensifieringen av jordbruket under de senaste decennierna har lett till en ökad matproduktion, men ocIncorporating a multi-year grass ley into an arable crop rotation can increase soil organic carbon stocks, reduce carbon emissions and provide feedstock for biogas. This thesis set out to study how a policy promoting agricultural biomass for biogas impacts GHG emissions and carbon sequestration on a regional level over a temporal scale of 20 years. This was done in the specific case of policy prom

Sustainability science has recently seen a growth of literature focused on individuals’ “inner dimensions” as a vehicle for transformative social change, an approach argued to be too individualistic. This thesis fits between both excessively structural and individualistic models of social transformation by framing inner dimensions into a theory of social change through collective action. Christian

I början av 2021 påbörjades en regional organisationsförändring inom Kriminalvården avseende hanteringen av bemanning och schemaläggning av personal. Från att tidigare haft en lokalt styrd bemanning infördes nu en regional styrning i form av Samordnad Bemanning, för att regionalisera bemanning och schemaläggning för personal anställda på anstalter och häkten. Studien är till för att öka kunskaper

This study aims to find out the long-term relationship between macroeconomic factors and beverage market volume in different countries from 2005 to 2020. Per capita market volume is investigated in aggregated form to gain a clear understanding of the impact on beverage products, covering product type, product process, product distribution per country, and given period. According to the current lit

Consumption-based emissions have increased rapidly during the last few decades and measures to battle climate change have included numerous initiatives to reduce greenhouse gas emissions. The European Union is currently in the process of implementing its new Carbon Border Adjustment Mechanism, to level the playing field between domestic producers and importers by setting the same requirements conc

For social movements to create social change they need to mobilize resources, seize political opportunities, and foster favourable discourses. To do so, they engage in coalition building processes to streamline their action and resources with related groups. This process can also be observed in the village of ‘Lützerath’, Germany, which shall be swallowed by the coal mine ‘Garzweiler 2’. To analys

Based on the recent years of home working, this project is an examination of our home workplaces, to optimize the human posture and include good ergonomics in future static remote work. With an experimenting approach, I explore the possibilities of designing a dining chair with simple adjustments to transform the chair into a work chair. The purpose is to design a multifunctional chair that

Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. Research Question: What methods/strategies do anti-b

Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. Therefore, three cases of different political leaders (Donald Trump, Angela Merkel & Volodymyr Zelensky) are being examined. Seco

Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. Primary data was collected through a questionnaire that includes bo

The aim of Copenhagen municipality to attract socio-economically strong residents with its green infrastructure strategy inspired the analysis which aimed to assess whether improving access green areas in the city has had any impact on socio-economic mobility of its residents. Additionally, the concerns of potential displacement of socio-economically weaker residents warranted consideration of how

Social and environmental issues associated with US military presence in Okinawa have adversely affected island residents for years and requires urgent attention. However, with actors with different beliefs and values involved, the search for sustainable solutions is elusive. An ecolinguistic analysis is conducted on digital newspaper articles published in four ‘societies’ – the US, US military, Ja

Förutom de 30 biljoner celler som utgör vår kropp, hyser varje individ 39 biljoner små mäktiga mikroorganismer som är osynliga för människans blotta ögon inklusive bakterier, virus, jästsvampar, protozoer och svampar. De kan gynna vår hälsa, men också vara patogena för att göra oss sjuka. De började bygga sina samhällen i vår kropp när vi exponerade den för denna värld ur vår mammas mage och expanUnderstanding the gut-brain-microbiota axis can help us provide a new tool to manage conditions such as Alzheimer’s. However, a major challenge is selectively amplifying the bacterial DNA which is present at a much lower level than the host DNA. In this thesis, we aim to develop a methodology to extract, purify and quantify the bacterial DNA in the brain tissue of mice. The methodology that can be

Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. Primary data was collected through a focus group and secondary data w