Konsumentbeteende – Hur beter sig kunder när ett köp ska genomföras och vilka faktorer bör ett företag speciellt beakta?
Orwak is a company that has manufactured machines for waste compaction, mainly cardboard and soft plastic, for over 30 years. They offer the customer a complete compression solution which improves the efficiency and the total economy. In 2006, Orwak introduced a new marketing concept called “Less is More” to improve their sales. In this concept, Orwak has identified and presented ten important fac