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Konsumentbeteende – Hur beter sig kunder när ett köp ska genomföras och vilka faktorer bör ett företag speciellt beakta?

Orwak is a company that has manufactured machines for waste compaction, mainly cardboard and soft plastic, for over 30 years. They offer the customer a complete compression solution which improves the efficiency and the total economy. In 2006, Orwak introduced a new marketing concept called “Less is More” to improve their sales. In this concept, Orwak has identified and presented ten important fac

VAT planning in cross-border service transactions: between fundamental freedoms and economic reality

The major question arising in relation to cross-border service transactions is how far a company could go in VAT planning, particularly, by use of fixed establishments, and what should be the limits of acceptable VAT planning. On the one hand, businesses have a freedom to select the most beneficial legal structure and a freedom to conduct their business activity; on the other hand, it is not clear

Politics for breakfast - a study of politics, consumption and commodities in Sweden

This thesis is focused on exploring what insights a human ecological perspective could provide on the understanding and practice of political consumerism. This is divided and conducted in two sections, the first section is a theoretical discussion which is devoted to defining political consumerism and reconseptualizing some aspects and components of it as well as to positioning it in a wider and m

Employer Branding - en studie om att passa ihop

Fenomenet employer branding studeras utifrån en induktiv ansats. Individens upplevelser står i fokus. Studiens resultat visar att employer branding är en ömsesidig process som handlar om möten mellan individer. Differentieringen sker på känslomässiga grunder snarare än praktiska. Genom employer branding förstärks organisationsidentiteten genom att uppfattningen om företaget bildas redan innan anst

Information Security at ACT Evaluation ofISO/IEC 27000

Inform ation and com m unications technology (ICT) is at the forefront of the current w ave of technological developm ent. This developm ent of ICT has resulted in new inform ation security related threats. Ithastherefore becom e a crucialneed fororganizationsto protecttheirinform ation and to m anage their ICT security. To addressthisneed forICT security,a family ofinternational standardscalledIS

Kritiska framgångsfaktorer i teknologiska förändringstider

Presently the telecom industry is going through a massive shift in technology. In the business to business environment regarding delivery and service of fixed telephony, the traditional circuit-switched PBX (private branch exchange) technology is successively replaced by a new Ip-based (Internet protocol) PBX technology. The new way of switching voice-calls doesn't demand a separate infrastruc

The Relationship Between Use of Social Media and Customer Relationship from E-commerce Model Perspective

In recent years, the impact of social media is drawing more attention from researchers and E-commerce companies. Most researchers and e-commerce companies think that using social media may benefit for e-commerce. And some e-commerce companies started to involve social media into their business. However, do social media really make a big contribution to e-commerce? Similarly traditional busines

Inhyrning eller återanställning? Arbetsgivarens arbetsledningsrätt kontra arbetstagarens anställningsskydd

I lagen om anställningsskydd ingår bestämmelser om företrädesrätt till återanställning för arbetstagare under vissa förutsättningar. Inhyrning av personal blev i Sverige legaliserat i början av 1990-talet och bemanningsbranschen har sedan dess blivit väl etablerad på arbetsmarknaden och regleras till stor del genom kollektivavtal. Inhyrning och återanställning är två alternativa lösningar på ett aThe Employment Protection Act regulates the employee’s right of priority to reinstatement under certain conditions. Temporary hiring of personnel was legalised in Sweden at the beginning of the 1990’s and the temporary agency work industry have since become well established in the labour market and is largely regulated through collective agreements. Temporary hiring of personnel and reinstatement

Developement and evaluation of methods for comparison of dose distributions in radiotherapy using calculated, synthetic and simulated measured dose distributions

ntensity modulated radiation therapy (IMRT) is becoming a more and moreused technique in radiation therapy. The main reason for this is that IMRT treament delivers a more conformal dose to the target together with a better sparing of organs at risk. Quality assurance of the generated IMRT treatment plan is of most importance to ensure that the patient recives the planned dose. Different methods ex

Evaluation of gantry angle optimization for IMRT treatment planning systems using the Pareto front approach

Introduction; The aim of this study was to examine the possibilities for MRI-based radiotherapy treatment planning. The work included evaluation of geometric image distortions in MR-images, investigations of how segmentation of bone could be performed from images acquired with the ultra short time of echo (UTE) pulse sequence and assessment of dosimetric differences between treatment planning base

Accuracy of MLC-tracking for inversely optimized arc therapy treatments of varying complexity for two MLCs

En mycket vanlig behandlingsteknik vid cancer är strålbehandling. Tekniken har utvecklats snabbt de senaste åren och idag uppnås millimeterprecision för många behandlingsområden. Därmed har behovet av att kunna kompensera för rörelser under behandlingen ökat. I detta arbete undersöktes möjligheten att låta strålgången följa tumören med en teknik som kallas MLC-tracking. Strålbehandling började a"Purpose: To investigate the geometric accuracy of MLC-tracking using a circular field, and to investigate the dosimetric accuracy for inversely optimized arc delivery to a moving target. This is done for two different MLCs and for varying plan complexity. Materials and methods: For investigating the geometric accuracy, a marker was placed on a motion platform while the MLC set to shape a ci

Are Immigrants choosing other Universities than Natives? - comparing the composition of students at Lund and Malmö University

Abstract The purpose with this study is to look into whether there is a difference in the reputa-tion/status of the university immigrants and native Swedes choose. The composition of stu-dents at two universities is compared, Malmö University and Lund University. The objective is to investigate whether there are more immigrants, first- and/or second generation, studying at Malmö University compare

En studie av ett företags val av återförsäljare

En fallstudie av fallföretaget Thule. Vid penetration på ny marknad med existerande produkter, är det viktigt att granska eventuella samarbetspartners i form av återförsäljare. Thule vill in på sporthandelsmarknaden då man uppskattar att man förlorar 2/3 av dess potentiella kunder genom att inte finnas där idag. Vi kommer i vår studie således att undersöka 4 av de sportkedjor vi finner mest lämpli

KONSUMENTBETEENDE: EN STUDIE OM EN SUBKULTURS ADOPTERANDE AV VARUMÄRKEN

Författare: Marcus Karlsson, Anis Kheder and Zahir Muqurai Syfte: Syftet med denna uppsats är att förstå hur subkulturer värderar och tar sig an varumärken samt förstå hur dess konsumtion kan förhålla sig till adoptionsprocessen. Frågeställningar: Vilka är de bakomliggande faktorerna till att en subkultur adopterar varumärken? Hur kan adoptionsprocessen förhålla sig i en subkultur som casualkultur

Why Do Emerging Economies Increase Their Military Spending? Comparing the BRIC Countries from 1990 to 2010

The aim of the study is to investigate the motives behind emerging economies' military spending. More specifically, answering the question: Why do emerging economies increase their military spending? It does so by analyzing the BRIC countries (Brazil, India, Russia, and China).Drawing from earlier study, it firstly develops an analytical framework consists of three hypotheses, then applies the

The Double Feedback Model of Neural Control of Locomotion: Is Immature Behavior Needed to Develop Mature Behavior?

Computational modeling is a commonly used method to understand, predict and explain for instance the organization of neuronal connectivity. Here it is applied to the problem of the development of the neural control of locomotion. Locomotion, e.g. walking and swimming, can be characterized as an alternate activation of opposing muscles and is controlled by central pattern generators, CPGs, in the s

Brachytherapy of Squamous Cell Carcinoma in the Lip MDR to PDR Treatment Conversion

En vanlig typ av behandling vid cancer är strålbehandling. Tekniken har utvecklats mycket de senaste åren och med ny teknik kommer bättre behandlingsresultat och bättre skydd mot strålningen. När det är dags att byta ut en äldre behandlingsteknik mot en nyare är det en del faktorer som måste undersökas. Detta arbete undersöker just de möjligheterna vid en ny typ av behandling för läppcancer. StrIntroduction: From 1988 – 2004, patients with squamous cell carcinoma in the lower lip were treated with medium dose rate (MDR) 192Ir wires using a manual afterloading tech-nique. An average of 3 wires were used, each with a mean length of 36 mm (range 27 – 65 mm) and a mean dose rate of 4.5 Gy/h (range 1.8 – 8.7 Gy/h). The average prescribed dose was 21.5 Gy (range 21.0 – 32.6 Gy) at the 85% isod

Collimation technique for HPGe-detector gamma spectrometry in intense radiation fields

The aim of this master thesis was to develop a rotation-based collimation system for large coaxial high-purity germanium detectors for use in intense radiation fields. A collimator was constructedformed as a cylinder surrounding the detector, with a 90° slit opening to the detector. The rotational asymmetry caused by the slit was used to trace the direction of the incident gamma rays as well as re