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Keywords: Retro branding, message framing, message sequencing, nostalgia proneness, consumer innovativeness, willingness to try, Fast-moving consumer goods, new product brands, retail environment. Purpose: The study addresses the limited understanding of retro branding´s effectiveness in retail environments, particularly for new FMCG product brands without established heritage. It explores how

Character assassination (CA) is a strategic communication phenomenon with roots in ancient times, yet it remains underexplored in the literature on reputation management. While widely used in contemporary political environments, including those in Georgia, its intersection with the NGO sector has received relatively little scholarly attention. Positioned uniquely between the public and private sec

This thesis explores how sustainable entrepreneurs adapt their motivation and identity amid the emotional, moral, and strategic tensions of building purpose driven ventures. While previous research has examined motivation and identity separately, little attention has been paid to their interdependence, particularly in high uncertainty environments where values and viability collide. Integrating Se

This study explores the underlying motivations that lead middle-class consumers to eschew visible branding in favor of more inconspicuous forms of brands in their expression of self. Within the framework of contemporary Consumer Culture Theory, identity construction through symbolic consumption has been extensively examined. In this context, fashion, particularly the use of branded logos, has b

Geospatial data analysis plays a critical role in a wide range of applications, from urban planning and environmental monitoring to disaster response and infrastructure management. However, it remains technically demanding and largely inaccessible to non-experts due to the complexity of geospatial data structures, domain-specific tools, and the need for advanced programming knowledge. A particular

Drainage of peatlands causes changes in water table (WT), vegetation and decomposer community. As a consequence, decomposition patterns and carbon dynamics change, which is visible in altered Dissolved Organic Carbon (DOC) concentrations in ground and soil water. Additional changes in precipitation patterns towards more extreme drought and rain periods, as expected with climate change, cause furth

This thesis explores the influence of national culture on the management of mega-events, with particular focus on the Olympic Games and their role as a tool for nation branding. While various political, economic and environmental factors contribute to the planning and execution of such events, this study highlights the often-overlooked impact of cultural values on a nation’s image and reputation.

Polyethylene terephthalate (PET) is a widely used polyester worldwide, however its disposal has made a major contribution to climate change and other environmental issues. Therefore, sustainable approaches for PET depolymerization are essential for advancement of eco-friendly PET recycling. Enzymatic depolymerization of PET has attracted attention during the past decade. In this study, to evaluate

bstract The real estate sector in Sweden has long been characterized by high entry barriers, strict regulations, and a high demand for large initial capital. These factors make it challenging for new ventures to succeed in the market. With this background, it seems relevant to understand which driving factors can be related to entrepreneurial success. This study researches how specific characteris

As social media continues to advance rapidly and globalization intensifies, brands are grappling with a heightened complexity of crises. In this process, emotional factors are crucial in disseminating the crisis. Brands are increasingly attempting to influence the emotions of their audiences and ease crises through entertaining content. To explore the potential of brand entertainment strategies as

This thesis investigates the generation and evaluation of tetrahedral meshes based on tomographic data of open-cell aluminum metal foam. The work focuses on creating volume meshes suitable for finite element analysis (FEA), starting from a 3D reconstruction of the metal foam microstructure derived from a stack of over 1000 CT-like image slices, tomographs. The work was based on, and extended a Py

Stair width, riser height, tread depth and design may vary between different stairs. This study investigated how stairs with a variation of dimensions and designs affect people’s walking patterns, walking speed, and risk of falling. The thesis involved conducting observations and video recordings in six stairways with varying width, riser height, tread depth, and design, in addition to a brief lit

Introduction: Achieving and retaining a low background signal is essential for analytical techniques, especially for extremely accurate systems such as supercritical fluid chromatography (SFC) coupled with high-resolution mass spectrometry (HRMS) since the limits of detections are heavily dependent on the background signal. Background: A standard option to ensure a low background signal is the usa

Title: Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD Date of seminar: 05-06-2025 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Yujing Jiang and Xinlei Liu Supervisor: Veronika Tarnovskaya Keywords: International Brand, Brand Perception, Purchasing Motivation, Cross-culture, Home Country &am

The transition towards renewable energy technologies is essential to mitigate climate change. However, the intermittency of Variable Renewable Energy (VRE) such as wind and solar creates seasonal imbalances in the electricity supply. To address this, inter-seasonal energy storage solutions are needed. Produced via electrolysis from excess electricity, hydrogen offers a promising storage medium. Ho

What does it take to be a working mother in developing societies? How do working mothers navigate the dynamics of work and home? These questions evoke a critical issue that invites more scholarly attention to understand the lived experiences of women entering formal labour markets in developing countries. Using qualitative interviews and thematic analysis, the study examines how middle-class worki

This thesis explores how sustainability-oriented venture capital firms (sVCs) evaluate sustainability-oriented early-stage startups. While sustainability has gained prominence in financial discourse, its role in early-stage venture evaluation remains diffuse. Startups with strong sustainability missions often face investor hesitation; not due to lack of relevance, but due to limited standardizatio

This thesis investigates the interplay between participatory place branding and residents’ sense of place, exploring its implications on their engagement in participatory initiatives. Following the case of a participatory greening initiative part of a branding campaign launched in 2024 by Marseille’s municipality (France), this study adopts a narrative approach to explore how residents’ lived expe

This thesis is a theatrical analysis of Gen 42—44, employing delimitation criticism, poetical analysis and dramaturgical analysis to explore its research questions. The first of these questions is what perspectives on the text come to the fore when it is studied under an assumption of theatre—as if it always was theatre. The second question is whether such a study provides any tenable arguments th

Bakgrund: Hälso- och sjukvårdspersonal kan uppleva arbetsrelaterad stress till följd av exempelvis höga krav, tidspress och otillräckligt stöd på arbetsplatsen. Stress kan leda till allvarliga psykiska och fysiska hälsoproblem, särskilt när den blir långvarig. Sjuksköterskeyrket är ofta stressigt då sjuksköterskor är särskilt utsatta på grund av höga krav och låg kontroll. Syfte: Studiens syfte va