Mikrotransaktioners påverkan på kundnöjdhet
Purpose: The study aims to investigate how sales of virtual goods through microtransactions in the gaming industry affects customer satisfaction. Methodology: Quantitative research method with a deductive approach emerged from a positivist perspective. Cross-sectional study with a survey distributed on selected online forums. Theoretical perspectives: Szymanski and Henard’s (2001) five factors o
