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Purpose: The aim of this study is to explore the effect of changes within traditional production methods, caused by legitimacy crises, on brand authenticity. Design/Methodology/Approach: This research is based on a multi-case study within the leather, ivory and fine wine industry. To evaluate the purpose of this study, literature as same as primary data, in form of a qualitative research, was use
DNA barcodes carry coarse-grained genetic information of DNA sequences taken from a genome. Potential applications include bacteriology, medical diagnosis and taxonomy. However, the current state-of-the-art tools for extracting DNA molecules from cells provide only fragmented pieces of chromosomal DNA. As a consequence, also DNA barcodes are fragmented. This calls for the development of complement
Purpose: Analyzing the outcomes of the Swedish Elections held in September 2018, in order to understand the brand building process in the political context and to find those factors able to shape the success of a party. Methodology: Literature review, case study, questionnaire Findings: The respondents display a high level of trust for their favorite political parties, but lower levels of involv
The harvest mouse Micromys minutus has, through nest findings, been documented to live in wetlands in tall sedges and grasses in Central Europe. However, there is very little information on the type of habitat this species uses outside of nesting, because this rodent is difficult to capture in ordinary trapping set-ups. In France and Switzerland, the harvest mouse populations have decreased strong
The research field of middle management within elderly care in Sweden is fairly unexplored. Even more so, there is little to no research on communication or communicative leadership and its influence on middle management within elderly care. Therefore, this study aims to investigate managers perspective on communication by interviewing middle managers working with elderly care. Furthermore, the st
The concept of brand identity has gained increased interest in recent years from both researchers and practitioners. Despite that, there have been no studies so far linking brand identity to brand experience. The aim of this paper is to investigate how a brand’s identity is transferred in brand experience through in-store and online channels, namely the website and social media (Instagram and Face
Syftet med studien är att undersöka hur implementeringen av byggherredrivna detaljplaneprocesser har fungerat i de kommuner som undersökts. Studien visar på att det inte finns någon större skillnad när det gäller kostnad, tid eller kvalitet vid en jämförelse av en byggherredriven och en traditionellt driven detaljplan. Studien visar även på att en byggherredriven detaljplan är mer genomförbar än The purpose of the study is to investigate how the implementation of local plans produced by the developer have worked in the investigated municipalities. The study shows that there is no major difference in costs, time or quality in between a local plan produced by the developer or the municipality. The study shows that a local plan produced by the developer is easier to implement then a plan pr
Purpose: The creation of brand and brand identity has been discussed widely among scholars. However, the literature about what causes a brand to lose its identity is rarely tackled. Therefore, this research serves as a preliminary examination by looking into the causes and actions undertaken by organisations that are negatively projected on the brand identity. Methodology: Secondary data analysi
Fintrådiga alger – husligt eller kusligt för djuren? Som många säkert vet har Östersjön varit (och är!) utsatt för många påtryckningar från oss människor. Näringsämnen från åkermark, utlopp, bekämpningsmedel har fått åka rakt ut i havet vilket har lett till övergödningen av Östersjön. Utöver det har det bedrivits ett överfiske under en lång tid som bland annat har minskat antalet stora rovfiskar.Macroalgae are important habitats which can be found almost all over the world. An alteration has been observed from perennial species to annual filamentous algae during the last decades. This change has affected the abundance, diversity and composition of the invertebrate fauna living in these habitats. This study observes how the increasing amounts of epiphytic, filamentous algae growing on the
I Sverige avlider över tusen personer varje år till följd av en fallskada och cirka 70 000 personer skadas såpass allvarligt att de behöver vård. Fallolyckor kostar Sverige 11.1 miljarder kronor per år och är en av de största utmaningarna för sjukvården och äldreomsorgen idag. Då risken att råka ut för en fallskada ökar med ålder samt att en stor del av befolkningen i Sverige beräknas nå pensionsåMore than a thousand people die each year in Sweden due to fall injuries and approximately 70,000 people injures themselves so seriously that they need care. Falling accidents cost Sweden 11.1 billion SEK a year and is one of the biggest challenges for healthcare and elderly care today. Since the risk of fall injuries increase with age and a large part of the population in Sweden is expected to re
Abstract Purpose: The purpose of this paper is to investigate the extent to which a strongly identity driven (brand oriented) organization in the not-for-profit sector can meet the expectations of the market’s wants and needs and still stay true to its identity. Methodology: Literature review, case studies Findings: The paper finds that brand oriented organizations that are fully aligned with
Purpose: The purpose of this paper is to investigate the influence of pop-up stores on brand equity of online retailers from the consumer's point of view. The theoretical approach aims at highlighting the most crucial parameters when measuring brand equity regarding the use of pop-up stores. This will be further analysed in the empirical part. Furthermore, the objective is to develop a theoret
In forest biomass estimations, three dimensional (3D) canopy structure data derived from images captured by unmanned aerial vehicles (UAVs), also known as drones, has shown potential due to the flexibility and cost efficiency of the method. However, little research has been done for its applicability in bioenergy forest. In this study, a method was developed with the purpose of remotely estimating
Surface roughness is one of the main challenges for the growing industry of additive manufacturing. Not only are surfaces rougher than on components produced by conventional means, but there is also a great variation within a single component as well. In this thesis, we have studied the surface roughness of AM components using focused variant microscope and X-ray computer tomography. This is used
Despite aiming for more civic engagement in tourism industry, The Indonesian Tourism Board effort to transform more citizen to become government-version of travel bloggers was faced by a protest since some travel bloggers didn’t feel common values exist. Therefore, this thesis identifies travel blogger’s intrinsic and extrinsic motivations by recognizing the transformation process that develops re
Akustisk infångning kan bli ett värdefullt verktyg i medicinsk forskning Från ett enda blod- eller urinprov kan läkare få massvis med information om en patient - information som ger ledtrådar om allt från det allmänna hälsotillståndet till eventuell förekomst av infektioner eller inflammationer, eller huruvida patienten lider av en viss sjukdom. Detta beror på att provet innehåller massor av så kaMicrofluidic systems allow for fast and precise manipulation of small volume samples in a highly controlled environment. In such a system, acoustic trapping is a powerful tool, enabling non-contact isolation of cells and microvesicles from complex media. In this technique, an ultrasonic standing wave is introduced in the microchannel. The standing wave exerts size-dependent acoustic forces on part
The purpose of this thesis has been to shed light upon, and create an understanding of, social forces that can hamper or enable the establishment and future development of the needle exchange program in Helsingborg. More specifically, the thesis has investigated how different discourses of drug abuse and the external organizational environment, in terms of imitation and legitimization, have influe
Purpose: The purpose of this paper is to see what luxury brands gain from a limited-edition collaboration in terms of segment, positioning and target group and based on the identity prism, see what characteristics that are transferred from and to the brands in the collaboration. Design/methodology/approach: First a literature review is presented with relevant theories for the purpose of the paper
