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Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull

Companies have increasingly launched brand extensions in recent years while building on the credibility of the parent brand. Early brand extension research led to conservative statements about brand extensions and most research around them focuses on success factors from a quantitative perspective. Far less research addresses the brand meaning and the role of brand relationships in the context of

Optimizing the locations of bike-sharing stations using GPS-based trip data: A Spatio-temporal demand coverage approach

Shared micro-mobility services are increasingly embraced by cities around the world in recent years. Their benefits over other transportation modes in certain frames encourage traffic/urban planners, public authorities to establish such systems in urban areas. However, planning the placement, size and operation of such beneficial micro-mobility mode is a vital issue that concerns designers. Severa

E-governance diffusion: COVID-19 as a critical juncture for developmental path dependency; the case of Mexico

This thesis aims to contribute to e-governance studies by combining a framework of critical juncture studies and path dependency theory to evaluate the performance of the e-governance sector in Mexico in the wake of the SARS-COVID-2 crisis. Through the investigation of e-governance policies during the COVID-19 pandemic, this thesis identified key thematic principles for analysis: 1) Access to Inte

Can supply chain disruptions explain the high inflation levels during Covid-19?

In countries such as the United States and the United Kingdom, the Covid-19 pandemic has caused the highest level of inflation since several decades. Explanations are sought after and disruptions of supply chains have been labeled the cause by many politicians. However, the empirical literature regarding the topic is limited. Hence, in order to extend the literature, this paper aims to investigate

Ideological Impacts on Educational Discourse: Ramifications for Germany

Education, as one of the most important issues in society, can be understood rather differently. How various governments construct education can have a major impact on the discourse and with that on the actual education. Through the German federal system, each federal state is in charge of their educational system. Different governments mean different parties with different objectives, which are a

Cyber (O)säkerhet

In the modern society the use of cyber technology is essential in many aspects. Both civilian infrastructure and crucial systems rely on cyber technology and its many uses. This new era in which cyberspace activities are a crucial part of society raises the question about how well preserved civilian cyber systems are in case of war, more specifically cyberwar. This study analyses how well NATO cyb

The role of gender in mental health. A statistical analysis of the relationships between gender-related norms and mental health in a Swedish context.

Gender constitutes an important determinant of mental health. Previous research has pointed out the need to investigate and operationalize the concept of gender beyond two distinct categories to account for the social and relational aspects of gender that may influence mental health outcomes. In this thesis I investigate the influence of gender-related norms on mental health outcomes among wome

Ecosystem-based Adaptation for Water Resource Management in Thailand River Basin: Exploring the implementation of EbA from policy to practice.

Thailand is facing with various extreme climate events from flood to drought. As a result of climate change, these events tend to increase in frequency and intensity. The existing water infrastructures and management is showing sign of fragility and incapable of dealing with these challenges. To increase adaptive capacity and tackle current water resource challenges, water management agencies in T

Fogpod

Our food is produced further and further away from us. Consequently, we have lost our connection and respect for it, resulting in unnecessary food waste. Investigating alternative methods of growing vegetables created the ambition to encourage the end consumer to self-sufficient crop production at home. Initial trend research led to the rising interest in urban farming. The world becomes

For The Benefit of All? – A WPR analysis of the International Organization for Migration’s discourses on ‘climate migration’

This thesis examines the discourses produced by the International Organization for Migration in relation to the phenomenon of ‘climate migration’ in order to identify the main problematization and subsequent implications. Using Carol Bacchi’s approach entitled “What’s the problem represented to be?” and conducting a qualitative policy analysis of 13 documents written by the IOM between 2007-2022,

Drones at the borders – Security for whom?

Italy is using drones to monitor migrants crossing the Mediterranean Sea. This is partially done through a contract with Leonardo S.p.A – one of the largest arms traders in the world – under which the company undertakes to operate drones in the area on behalf of the state. Meanwhile, Italy has withdrawn its naval assets and is hindering non-governmental organisations from carrying out search-and-r

Youth Preparedness in the United States: Assessing the Impact of the American Red Cross’s “Prepare with Pedro!” Program

Home fires are the most prevalent and preventable disaster in the United States. It is notoriously difficult to teach disaster preparedness skills to adults. But, when their children are taught this material, households are more likely to make changes. The purpose of this thesis is to examine the impact of the American Red Cross’s “Prepare with Pedro!” youth disaster preparedness program on studen

Being Minority and Majority - Chinese Muslims in Malaysia

This paper examines the identities of Chinese Muslims who are simultaneously an ethnic minority and a religious majority in the Malaysian social context. The research questions how their identities shape their festival practices and social environments. As the research question in this paper is highly relevant to identity, identity theories serve as the theoretical framework for this paper to supp

Integration av WMS och ERP: En studie av hur lagerpersonal påverkas av integrering av lagerhanteringssystem med affärssystem

Warehouse Management Systems (WMS) är specialiserade på lagerhantering och har en stor mängd alternativ till funktionaliteter, allt från det grundläggande till avancerad automatisering. Många lager använder denna typ av lagerhanteringssystem. Vidare har många lager även ett ERP-system som bland annat hanterar fakturering och ekonomi. Dessa brukar i någon mån vara integrerade med varandra, vilket k

"The House has Already Burned Down" - A Research Study Exploring Greenwashing in the Swedish Legal Practice

As the interest in greenwashing as a strategy for marketing increases, monitoring institutions in Sweden have not failed to acknowledge the tendency of unwarranted and exaggerated statements that has left the impression of products or services without any legitimate support. Even as institutions have voiced their active engagement in tackling this problem, critique has been raised arguing that gre

Production of 2,5-Furandicarboxylic Acid from 5-Formyl-2-furancarboxylic Acid using resting cells of Gluconobacter oxydans and finding the responsible enzyme(s).

2,5-Furandicarboxylic acid (FDCA) is a promising bio-based chemical that may serve as a green alternative to polyethylene terephthalate as a raw material in manufacturing plastics. A novel method to produce FDCA from the oxidation of 2-formyl-2-furancarboxylic acid (FFCA) using resting cells of Gluconobacter oxydans was tested in this project. The different subspecies of G. oxydans including DSM 2

Matched Reassignment of the Ultrasound Data of Breast Lesions

The goal of this thesis was to, from several randomly selected patients with diagnosed malignant and benign tumors, record optimal lambdas and respective Renyi entropies for each lambda, run a basic statistical analysis of the results and see if there is any significant difference between lambdas/Renyi entropies of malignant and benign lesions.\\ The results showed no significant difference.\\ The

Detecting Transiting Exoplanets in Crowded Fields

I vårt universum finns det ett nästan ändlöst antal extra-solära planeter, så kallade exoplaneter. Den första planeten utanför vårt solsystem upptäcktes 1995 och antalet har ökat drastiskt sedan dess. Ett av de vanligaste sätten att upptäcka exoplaneter är genom att använda transitmetoden. När en planet är i omloppsbana runt en stjärna så kan det hända att planeten blockerar en del ljus som stjärnThe first planet orbiting a main-sequence star was discovered in 1995. Since then more than 4000 additional exoplanets have been discovered. This is a rapidly evolving field in astrophysics. One of the most common ways to detect an exoplanet is through transit, as the brightness of the host star decreases. The transit method is suitable for surveying a large number of stars at the same time and mo

Environmental impact assessment of bike trailers. A comparative study of product-oriented and use-oriented product service systems using lifecycle assessment (LCA)

Linear business models which focus on growth and profitability have been deemed to be destructive to the environment, leading to generation of vast volumes of waste and contributing to environmental impacts. As a solution to this problem, a system wide change in the form of circular economy has been proposed. Circular economy focuses on regeneration of materials, keeping resources in use as long p