Jumping over fences of exclusivity exploring group values through myths in the field of equestrian sports
Thesis purpose: This thesis studies the subject of exclusivity by examining the narratives of consumers in the subculture of equestrian sports in Sweden. Through socio-cultural analysis of the value of cultural capital, we seek to build an understanding of how myths and stories create an image of exclusivity and influence taste and consumption in the equestrian field. Methodology: In-depth intervi