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Storytelling and Archetype Strategies Used to Construct a Chinese CEO Brand — Case Study of Lei Jun, CEO of Xiaomi

This study examines how Chinese CEOs construct culturally resonant brand personas through narrative strategies and archetypal roles across multiple digital platforms, using Lei Jun as a representative case. Grounded in a constructivist communication paradigm, the research integrates cultural branding theory, archetype theory, and narrative analysis to conceptualize branding as a process of meaning

“We love this place but might have to move”: Qualitatively exploring work-related precariousness in rural northern Sweden

The aim of this thesis is to explore how contextual factors shape experiences of work-related precariousness in a sparsely populated municipality in northern Sweden. In the thesis, the concept of precariousness is operationalized as relating to three dimensions: income, employment stability and employability, and access to social security. These dimensions are explored qualitatively through semi-s

Characterization of the HIBEAM time projection chamber prototype

The HIBEAM/NNBAR collaboration at the European Spallation Source (ESS) aims to discover processes of baryon number violation, such as neutron-antineutron oscillations, and it furthermore includes searches for sterile neutrons, ultralight axion dark matter particles, and nonzero neutron electric charge. The following investigation presents the characterization of the HIBEAM time projection chamber

Automated morphological classification of LMC-like galaxies through machine learning

Understanding the morphological evolution of galaxies requires efficient and accu- rate classification methods, particularly in large-scale simulations and observations. This thesis presents a deep learning approach for the automated morphological classification of Large Magellanic Cloud-like galaxies, using high-resolution N-body simulations from the KRATOS suite. The study focuses on detecting s

Building Relevance Brick by Brick: The Practice of Newness

Corporate brands face a persistent paradox of staying relevant and exciting in dynamic markets while maintaining consistency with their core identity. This thesis explores how corporate brands navigate this tension, referred to as the corporate brand paradox, by examining newness as a practice. While existing literature recognises newness as a vital element for enabling successful change, it prima

Samordning och kommunikation i byggproduktionen

Detta examensarbete undersöker hur kommunikation och samordning påverkar effektiviteten i byggproduktion, med särskilt fokus på användningen av det digitala verktyget Dalux inom Peab. Studien bygger på en kvalitativ fallstudie bestående av semistrukturerade intervjuer med yrkesverksamma hos Peab samt dokumentstudier. Det teoretiska ramverket inkluderar begrepp som Communication as Constitutive of This thesis investigates how communication and coordination influence efficiency in construction production, with a particular focus on the use of digital tool Dalux within Peab. The study is based on a qualitative case study consisting of semi structured interviews and document analysis. The theoretical framework includes concepts such as Communication as Constitutive of Organization (CCO), forma

Navigating Distributed IT Projects: Managing Organizational and Cultural Complexities

Distributed IT projects are increasingly common as organizations leverage global talent and digital collaboration tools. However, these projects are associated with elevated risk due to geographical dispersion, cultural differences, and organizational complexity. This study investigates how such factors influence the emergence and management of risk in distributed IT projects. Drawing on Instituti

The Role of AI-Powered Tools in Organisational Decision-Making

The master’s thesis explores how employees in private and public sector organisations use AI-Powered tools in organizational decision-making and what benefits and challenges they experience from using such tools. Further, the study explores how these tools can be leveraged to support better decisions. For this, qualitative research was conducted, where data were collected through interviews with e

Childcare and maternal employment in Germany during the 2000’s

Family policies, including but not limited to the expansion of formal childcare, are often introduced to facilitate the combination of family care responsibilities and paid labour market participation. While a few studies do not yield evidence of a causal relationship, a large body of literature agrees on the relationship between childcare and maternal employment. Thus, this thesis analyses the ef

Upplevelsen av delaktighet för autistiska studenter vid studier på universitet och högskola: en intervjustudie

Bakgrund: Mer än hälften av alla autistiska studenter lyckas inte fullfölja sin utbildning i högre studier. Trots detta finns det få studier som undersöker vad som påverkar studenternas möjligheter att genomföra sin utbildning. Syfte: Syftet med studien var att beskriva erfarenheter av delaktighet vid studier på högskola och universitet för studenter med autismspektrumtillstånd. Metod: Kvalitativ Background: More than half of all autistic students do not complete their higher education. Despite this, few studies explore the factors that influence their ability to complete their studies. Aim: The aim of this study was to describe experiences of participation in higher education among students with autism spectrum disorder (ASD). Method: This qualitative study was based on semi-structured in

Reading the Winds: Climate Anomalies and Smarter Commodity Bets

Can climate signals help investors make sharper moves in volatile commodity markets? This study explores how weather-related risk, specifically the El Niño-Southern Oscillation (ENSO), can be used to improve portfolio performance. We incorporate the Oceanic Niño Index (ONI) into a Random Forest forecasting model to capture the complex, non-linear effects of climate anomalies on commodity returns -

When Incentives Misfire

The intended purpose of this study is to investigate the relationship between CEO compensation and long-term firm performance within the American banking sector. Restricted stock awards as a proportion of total calculated compensation (RSA%) are used to measure the degree of equity compensation, while return on equity (ROE) and net interest margin (NIM) act as proxies for firm performance. The ded

Cross-Border Data Transfers for AI Development Post-Schrems II: Balancing GDPR and AI Act Requirements

Artificial intelligence (AI) development thrives on global datasets, yet every outbound transfer of EU personal data must now satisfy two demanding regimes; the General Data Protection Regulation (GDPR) and the Artificial Intelligence Act (AIA). The GDPR lets exporters rely on Adequacy Decisions, standard contractual clauses, or other Article 44-49 tools only if they can guarantee an “essentia

När de som vet köper: Marknadens reaktion på insynshandel

Titel: När de som vet köper: Marknadens reaktion på insynshandel Seminariedatum: 2025-06-05 Kurs: FEKH89, Examensarbete i finansiering på kandidatnivå, 15 HP Författare: Marcus Brodin, Sebastian Dolk Persson, Carl Edlund Handledare: Maria Gårdängen Nyckelord: Insynshandel; Abnorm avkastning; Eventstudie; Befattningar; Transaktionsstorlek Forskningsfrågor: Hur reagerar marknaden på insynshanTitle: When Those Who Know Buy: The market’s reaction to insider trading Seminar date: 2025-06-05 Course: FEKH89, Bachelor Degree Project in Financial Management, Undergraduate Level, 15 ECTS-Credits Authors: Marcus Brodin, Sebastian Dolk Persson, Carl Edlund Advisor: Maria Gårdängen Key words: Insider trading; Abnormal return; Event study; Position; Transaction size Research questions: How

Quantifying Waste of Fresh Fruit and Vegetables in European Food Supply Chains

Food waste represents major economic, social and sustainable challenges across the European Union, particularly within fresh fruit and vegetables (FFV). This study aims to quantify the amount of fresh food waste generated post-harvest for five FFV products i.e. avocados, bananas, cucumbers, eggplants and peppers (ABCEPs). This study will analyze and estimate the waste generated across 31 European

Financial Inclusion and Intimate Partner Violence: Evidence from a Multilevel Analysis of Burkina Faso

This thesis examines Information and Communication Technologies (ICTs) and financial inclusion, two factors suggested by the previous literature to potentially reduce women’s risk of IPV. For this purpose, data from a cross-sectional health survey on Burkinabe women aged 15 to 49 who were married or living with their intimate partner was analyzed. Results from a multilevel logistic regression ana