Examensarbetets titel: “Relationsmarknadsföringens paradox”. En tolkande fenomenologisk analys av hur cancel culture förstås ur ett relationsmarkandsföringsperspektiv. Seminariedatum: 3/6 2021 Ämne/kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. Författare: Erik Andrén, Ella Brax och Johan Larsson Handledare: Oskar Christensson Nyckelord: RelationsmarknadsföringTitle: “The Paradox of Relationship Marketing” An Interpretative Phenomenological Analysis of how cancel culture is understood from a relationship marketing perspective. Seminar date: 3/6 2021 Course: FEKH29, Degree Project Undergraduate level, Business Administration: Bachelor’s degree Project in Marketing. Authors: Erik Andrén, Ella Brax and Johan Larsson Advisor: Oskar Christensson Key wor

Charities play an essential role in Irish society. People benefit from support in health and social services, from social housing to specific health related organisations. It is important for charities to be able to invest in digital strategies which can support them in spreading the word of their cause, in raising awareness, in fundraising, and in recruiting talent. Importantly, digital strategie

Thesis purpose: The purpose of our research is to examine the intersection of organisational change and the corporate brand identity in the hybrid workplace model. We explore the implications of the model on the corporate brand identity, how brand identity may be shaped in the model and the reasons why identity may change during the hybrid workplace model transformation. Theoretical perspective:

Magnesium corrosion in an aqueous environment is a multi-layer, complex process. A literature survey shows significant gaps and the modelling work reported indicates a lack of clarity in understanding the corrosion process. Studies on the effects of impurities and interfacial compounds formed by selected alloying additions would help in filling some of these gaps. Further, the evolution of hydro

Syftet med arbetet är att undersöka vilka som är de bidragande faktorerna till att oanvänt material och spillmaterial uppkommer på byggarbetsplatserna. Vad finns det som går att ändra på för att minska mängden oanvänt material samt att minska hanteringen. Det material som idag blir över på projekten hur det hanteras och vad där finns för strategier. Finns där en möjlighet att utveckla hur hanterinThe purpose of this study is to investigate which contributing factors that leads to unused and waste materials at the construction sites. What can be changed to reduce the amount of unused material and to reduce handling. The material that is over today on the projects, how it’s handled and what strategies are there. Is there an opportunity to develop what the handling looks like today on the pro

This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. In order to investigate consumer perception of luxury brands in the context of rental platforms, the study applied con

Den svenska mutbrottslagstiftningen gör i dagsläget ingen skillnad på om en muttransaktion sker inom offentlig eller privat verksamhet. Den hållningen har kritiserats av bland annat Madeleine Leijonhufvud eftersom två olika skyddsintressen regleras generellt i en och samma bestämmelse. Vidare har lagstiftningen kritiserats eftersom korruption inom offentlig verksamhet har ansetts vara mer allvarliThe Swedish bribery legislation currently makes no difference between bribery within the public or private sector. This has been criticized by, among others, Madeleine Leijonhufvud because two different interests are protected under the same provision. Furthermore, the legislation has been criticized because corruption within the public sector has been considered more serious than within the priva

Municipal housing companies in Sweden have since the end of world war two been major players in the housing market. In most cities the municipal housing companies are one of the biggest, if not the biggest, owner of housing. These companies are owned, in their entirety, by the municipality in which they operate and it is the municipality that issues the ownership directives these companies operate

I denna uppsats undersöks det så kallade parodiundantaget i den svenska upphovsrätten. Parodiundantaget syftar till att parodier av upphovsrättsskyddade verk ska vara tillåtna. Det finns inget uttryckligt parodiundantag i den svenska rätten och rättsläget påstås vara på oklart. Ämnet har varit föremål för debatt under den senaste tiden där parodiundantagets eventuella oklarheter varit i centrum avThis essay examines the so-called parody exception in Swedish copyright law. The parody exception aims to allow parodies of copyrighted works. There is no explicit parody exception in Swedish law and the legal situation is claimed to be unclear. The subject has been up for debate recently where the claimed ambiguities of the parody exception have been the center of discussion. With Sweden being a

Title: Money left on the table - A study about underpricing in Venture Capital-backed initial public offerings in the Nordics Seminar date: 2021-01-15 Course: FEKH89, Corporate Finance Degree Project, Undergraduate level, 15 ECTS Authors: Viktor Källström, Erik Magnusson, Sofia Vögeli Advisor: Maria Gårdängen Key words: Venture Capital, Underpricing, Initial Public Offering, VC-backing Purp

Nepal has long been recognized as a multi-cultural country with a diverse geographical area. Despite its natural beauty, Nepal is plagued by a number of social issues. Violence against women has always been an issue, exacerbated by patriarchal cultures. Several development organisations are trying to alleviate the situation. The aim of this research is to decide how development organisations integ

Making Europe climate neutral by 2050 is the primary goal of the European Green Deal. This goal has given rise to sustainable finance and action plans for financing sustainable growth. Such commitment is ensured by the legal initiatives put forward by the Commission. The Non-Financial Reporting Directive introduced the requirements for some firms to produce a sustainability report based on disclos

Does it pay to adopt Climate-Smart Practices? Despite the general understanding that CSA practices or innovative land management methods increase farmers’ food security, the key to the current debate within the literature is to understand the extent to which CSA practices explain differences in farmers’ productivity and resilience to climatic shocks. To fill this gap, this study examines the varia

This thesis aims to describe and analyze three different solutions on how to make vaccines for COVID-19 available from a patent law perspective under the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). Under the TRIPS, patent law provides exclusive rights for vaccine inventors to prevent or stop others from commercially exploiting the patented invention for 20 years. Du

Studien planerades som en studie inom människoförändrande arbete. I centrum skulle pedagoger och socionomers arbete mot att förändra elever, vars identitet hyser normaliseringar av, för skolan, normöverskridande beteenden. Dessa pedagoger och socionomer arbetar med eleverna inom en nystartad kommunal verksamhet vid namn Lots-teamet. Studien utvecklades mot att undersöka vilka möjligheter nämnda ve

There are great challenges we have to face in the environmental and climate field, especially when greenhouse gas emissions are changing the conditions for human life and impacting biodiversity. The main reason resulting in climate change is greenhouse gas emissions during production and consumption of goods and services. The Green Public Procurement (hereafter GPP) acts as a powerful tool to reac

The rural-urban divide is a long-established construct in sociology. More recently, the choice of rural youths to remain or move to an urban setting has attracted substantial research interest. One factor surrounding the choice situation of the youths consists of officially sanctioned norms in the form of the discourse of the state, in particular on the three key terms rural, urban and youth. The

This case study focuses on the municipality of Helsingborg and their planning process in Oceanhamnen to include young adults between 19-25 years. The results were analysed and compared with my empirical research and interviews from municipal officials. My empirical research is mainly based on public documents compiled by the municipality of Helsingborg. The documents I used as a starting point was

This thesis aims to emphasize the complexitivity in the relationship between urban planning and democracy. Two renovation projects in Malmö, Sweden, during the 1970s and 80s, in the middle of an extensive national housing reformation, are used to demonstrate examples of particularly ambitious designs to involve citizens in planning processes; the neighborhoods of Östergård and Kroksbäck, in which

The discovery of penicillin and the many antibiotics after that, has given our society a heightened sense of confidence when dealing with everything from the everyday bacterial infection to complicated surgical procedures. However, more and more bacterial species are becoming resistant to antibiotics. 33000 deaths attributed to antibiotic-resistant bacteria occurred in Europe in 2015, a number tha