Business-to-business relationships of small and medium growers in agricultural imports and exports: The case of tropical fruits in Sweden
The present thesis explores the elements that affect the relationship between importers and exporters of agricultural products, using as case study the market for tropical fruits in Sweden. For this, the thesis looks into secondary data, backed with some interviews, to i) identify some of the perceptions and expectations that importers of tropical fruit have, ii) the way these affect the possibili