Set Me Up With One Of Your Brands
TITLE Set Me Up With One Of Your Brands – An Exploratory Study of Human and Non-Human Actors within a Triadic Relationship DATE OF THE SEMINAR 1st of July 2015 COURSE BUSN39 Degree Project in Global Marketing AUTHORS Kristina Liebold & Jule Radeke SUPERVISOR Jon Bertilsson KEYWORDS Triadic Customer-Brand Relationship, Customer-Brand Relationship Quality, Blogger, Science Technology Studies THE