Managing with a vision
Every organization exists for a reason – a reason that describes what that organization wants to achieve. Sharing a vision is therefore fundamental in every organization. A vision should explain why people do things together and sets the direction for their future actions. This chapter deals with the characteristics and role of visions in public organizations. For such organizations, it is vital tThis chapter focuses on the role and importance of visions in the management of public-sector organizations. The management literature generally defines this rationale as the “mission” of the organization. Mission statements that define an organization are widely believed to be antecedents to the strategic development process. The literature provides a multiplicity of definitions and characteristi