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Purpose: To examine how a new product category, namely white snus, emerges and is positioned within the tobacco-free nicotine market. The research uses VELO’s evolution from EPOK, to LYFT to VELO as the case study. Methodology: Literature review, qualitative and inductive approach, primary and secondary sources Findings: White snus shifts “traditional tobacco” to “clean/white” through a sequence
Purpose: This study aims to analyse how the founder as brand concept can affect Customer Based Brand Equity. The research aims to contribute insights on how founder representation can strengthen or weaken brand perception among consumers. Methodology: This research follows a quantitative, abductive design. Primary data were collected through a semi-structured focus group interview and secondary da
Purpose: The purpose of this paper is to examine how the personal stories and narratives attached to the Hermès Birkin bag intersect with the brand’s corporate storytelling to shape reputation and reveal a possible reversal of the Brand Identity Matrix. Design/methodology/approach: Qualitative research was conducted, using the case of Hermès and the Birkin bag. Secondary data was collected from o
Purpose: To investigate how revealing the official secrets in different industries influence consumer trust. Methodology: Primary data were collected through a quantitative consumer survey measuring the impact of revealing an official secret on trust. This was complemented by secondary case analyses of Polestar and Kérastase, supported by relevant literature and industry sources to contextualize
This study presents the fabrication of all-dielectric silicon-based twisted L-shape metamaterials using a two-step electron-beam glancing angle deposition approach. Systematic chiroptical characterization and optimization are performed through Mueller matrix generalized spectroscopic ellipsometry and finite element modeling, demonstrating tunable, broadband chirality response with potential applic
Data-driven modeling frameworks have become essential tools for guiding surveillance strategies and informing public health policies across diverse population health challenges. Accurate, fine-scale disease estimates often lacking from direct surveys are critical for policy planning, given that spatial heterogeneity and nonlinear dynamics among determinants of health challenge classical models, li
Trust is a prerequisite for successful learning.From previous work we know that teachers use multiplestrategies to build trust with students – for example todemonstrate knowledge, skill and competence, or showinginterpersonal care and concern. We also know from studentsthat they trust teachers who ask, listen, and respond. But sincewe conducted those studies, Generative Artificial Intelligence(Gen
Bridge monitoring is essential for ensuring their long-term safety, reducing disruptions, and supporting economic and social activities. Traditional monitoring techniques rely on periodic inspections and contact-based sensing systems, which, while effective, have limitations due especially to high installation and maintenance costs. Satellite-based Synthetic Aperture Radar Interferometry (InSAR) o
Background. Post-traumatic chondral and osteochondral lesions can be treated with autologous chondrocyte implantation (ACI), but the high cost of autologous cell expansion under strict Good Manufacturing Practice (GMP) regulations limits patient access. Stem cell–based advanced therapy medicinal products (ATMPs) offer more cost-effective alternatives, with human induced pluripotent stem cells (iPS
The research evaluated retrofitting options for a threestory church community building in Grevie, Sweden, assessing the impacts on energy efficiency, life cycle cost, and environmental concerns. An energy model was generated in IDA ICE to simulate the building performance. Various improvements were tested in two separate retrofit package scenarios. They had the following measures in common: the ad
Transport has a large impact on children’s lives from facilitating or limiting their mobility and access to destinations to impacting their health and wellbeing. However, cities have primarily focused on facilitating motor vehicle travel, which is an adult-exclusive mode. Likely, as a result, many children are escorted to places. In this chapter, we summarize literature on children’s travel from a
Aging is the primary risk factor for most neurodegenerative diseases, yet the cell-type-specific progression of brain aging remains poorly understood. Here, human cell-type-specific transcriptomic aging clocks are developed using high-quality single-nucleus RNA sequencing data from post mortem human prefrontal cortex tissue of 31 donors aged 18–94 years, encompassing 73,941 high-quality nuclei. Di
Tuning the spectral and directional characteristics of thermal emission is critical for advancing technologies such as thermophotovoltaics (TPVs), passive thermal radiative cooling (PTRC), and solar thermophotovoltaics (STPVs), yet scalable fabrication methods remain limited. Here, femtosecond laser surface processing (FLSP), a top-down ablation and re-solidification approach is employed, to creat
BACKGROUND: Respiratory viruses, such as influenza viruses and SARS-CoV-2, cause severe infections of the respiratory system. Cohort studies and clinical observations indicate that patients with severe influenza A virus (IAV) infections are at an increased risk of developing an ischemic stroke event. However, the underlying mechanisms remain elusive. To this end, we investigated the consequences o
Abstract: The breast cancer long-term survival rate has improved; early detection of local recurrence and second primary cancers has been crucial to this success. Mammography is the standard imaging technique for follow-up, but its sensitivity is affected by breast density and post-treatment changes. This article discusses the role of mammography in the follow-up of women after breast cancer treat
The amyloid precursor protein intracellular domain (AICD), a cleavage product of amyloid precursor protein implicated in Alzheimer disease and amyloid lateral sclerosis, is a functionally important but structurally elusive intrinsically disordered protein. In this study, we investigate the conformational ensemble of a 35-residue AICD segment encompassing the conserved YENPTY motif using molecular
International research collaboration stands at a pivotal juncture, shaped by enduring structural inequalities between high-, middle-, and low-income countries and challenged by a trend of withdrawal from international collaboration. These asymmetries can create a misalignment between global scientific progress and the capacity to address pressing societal crises, which often disproportionately aff
This paper presents a single-layer filtering antenna (filtenna) based on a compact square substrate-integrated waveguide (SIW) cavity for millimeter-wave (mmWave) applications. The cavity operates in the fundamental TE110 mode to enable beam scanning, while a central shorting via introduces the TE210 mode, broadening the bandwidth. A radiating slot, placed at high-intensity regions of both modes,
Background and aimImproving the quality of health care is a global priority, yet many conventional quality improvement approaches, rooted in industrial models of standardisation and control, struggle to account for the uncertainty and complexity of clinical care. Trauma, defined as external injury and the body's physiological response, causes about 4.4 million deaths each year. The impact is greatBackground and aimImproving the quality of health care is a global priority, yet many conventional quality improvement approaches, rooted in industrial models of standardisation and control, struggle to account for the uncertainty and complexity of clinical care. Trauma, defined as external injury and the body's physiological response, causes about 4.4 million deaths each year. The impact is great
