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Rhetorical business : A study of marketing work in the spirit of contradiction

Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. Marketers travel – as dMarketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. Rhetorical business – A study of marketing work in t

Social movement, collective behavior and constituent power

This paper mainly consists of two parts. The first one, originally written as an outline for the theoretical grounds of my thesis (that considers “the global justice movement”), consists in a discussion about the roots of the concept of social movements, and ends up in proposing three ways of conceiving social movements. The second part consists in an outline of one of these dimensions of social m