Tokyo 2020: Taking the Gold in Sustainability? Soft Power and the theory of Ecological Modernization
Drawing on Nye’s concept of soft power, this thesis discusses the strategic adoption of a rhetoric of Ecological Modernization as a discursive tool of public diplomacy. It makes use of the upcoming 2020 Tokyo Olympic Games as a case study. Indeed, the increased perceived value of sport mega-events in promoting soft power suggests a political instrumentality in hosting such events. This thesis empl
