When "Sabkha Saath, Sabkha Vikas" Fails: A Content Analysis Investigating BJP's Loss During the 2024 Lok Sabha Election in Uttar Pradesh
In 2024, the Lok Sabha Elections in India had unexpected results for the Bharatiya Janata Party. Many in the country expected a landslide victory, however due to the loss in a key state, Uttar Pradesh, the party failed to secure a majority in the Indian parliament. This thesis is an investigation into what could have happened in Uttar Pradesh by doing a qualitative content analysis, using NVIVO, t
