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Titel: Valet av rätt trudelutt, när kunden är reklamtrött - En experimentell studie om hur glad kontra ledsam musik kan påverka reklamens effekt vid Short-video-marketing Seminariedatum: 2021-06-02 Ämne/kurskod: FEKH29, Examensarbete på kandidatnivå i marknadsföring, 15 hp. Författare: Ludvig Birkfeldt, Lisa Olsson, Antonia Paravac Handledare: Johan Gromark Nyckelord: Musik, köpintention, varTitle: The choice of music in advertisement when the customer is tired of ads - An experiment on how happy vs. sad music can affect the commercials’ effect in Short-videomarketing. Seminar date: 2021-06-02 Course: FEKH29, Business Administration: Bachelor’s degree Project in Marketing, Undergraduate Level, 15 ECTS Authors: Ludvid Birkfeldt, Lisa Olsson & Antonia Paravac Advisor: Johan Grom

I den här uppsatsen studeras den svenska barn- och ungdomsbokmarknadens utveckling under åren 2010 till och med 2019. Detta görs genom att sammanställa statistik från Svenska barnboksinstitutets Bokprovning för att se hur andelen svenska original och översättningar på marknaden förändrats under decenniet. Studien tillämpar en relativistisk värdeteori för att belysa hur litterära värdeförhandlingar

Nowadays, entrepreneurship is acknowledged as a crucial factor for ensuring sustain-able economic growth and job generation. Entrepreneurship is a behavior that stems from a mindset which reflects an individual's drive and the ability to perceive an opportunity to create economic prosperity and wealth, also called entrepreneurial intentions. Some cul-tures and countries are more prone towards

Uppsatsens syfte är att undersöka eWOM genom Facebookgrupper för att få en djupare förståelse för vilka intentioner som finns bakom varför användare väljer att dela och ta del av rekommendationer genom Facebookgrupper samt varför dessa väljer att förlita sig på personerna bakom rekommendationerna. Ambitionen är att vi med denna studie ska bidra med teoriutveckling av befintlig litteratur inom eWOMThe purpose of the thesis is to investigate eWOM through Facebook groups to gain a deeper understanding of the intentions behind why users choose to share and take part in recommendations through Facebook groups and why they choose to rely on the people behind the recommendations. The ambition is to contribute with theory development of existing literature within eWOM by increasing the understandi

War has changed. Since the Second World War, State monopoly on resort to violence has been significantly subverted. Instead, contemporary armed conflict witnesses the pervasiveness of armed non-State actors and the threat they pose to peace, security and human rights. Simultaneously, conflict- related sexual violence is a pervasive practice in contemporary conflicts, of which armed non-State actor

MELLAN TID OCH ROM är ett projekt som undersöker hur arkitektur kan gestaltas med hjälp av minnen som redskap. Projektet har sin utgångspunkt i en Dagbok skriven av två konstnärssystrar mellan 1881-1883. Dagboken skildrar systrarnas tid i Rom och ger läsaren en målande bild av deras liv men också av staden. Projektet är processbaserat och beskrivs därför som en undersökning snarare än ett definiBETWEEN TIME AND ROME is a project that investigates how architecture can be shaped with the help of memories as a tool. The project is based on a Diary written by two artist sisters between 1881-1883. The diary narrates the sisters’ time in Rome and gives the reader a good understanding of their lives and the city at that time. The project is process-based and is therefore described as an inves

Bakgrund: Personcentrerad vård är en av sjuksköterskans kärnkompetenser. Studier har visat att om vården sker utifrån ett personcentrerat förhållningssätt, blev patientens upplevelse av vården mer positiv. Dessutom blev vården säkrare då det personcentrerade förhållningssättet även förutsatte ett välfungerande teamarbete över professionsgränserna. Syfte: Undersöka vilka möjligheter och hinder sjuk

In recent times of market turmoil, liquidity risk has become a big talking point. As certain Swedish fixed income funds, which were advertised as safe investment options, closed for a few trading days in March of 2020 due to the extremely high stress on the market, questions about how illiquidity a↵ects risk and return were asked. There has been plenty of previous research on the subject and it al

The demand for food products with particles has increased in the last decades. Among them, yoghurt with fruit pieces or cereals can be found. Thus, the food processing industry is facing important challenges to offer these products to meet the quality requirements. Tetra Pak creates then this project to research and increases the knowledge of how these fluid-particle interactions behave. The main Human desires when consuming food are nowadays shifting towards more healthy, and natural food. Products with food particles are commonly well perceived by consumers. Among them, one can find yoghurt with fruit pieces or cereals. To process these products, and satisfy the user expectations, some challenging conditions must be faced. Some of these, are explored in this Master Thesis.

Title : Tone Deaf Marketing or Genuine Activism Seminar : Date: 4th June, 2021. Course : BUSN39 Degree Project in Global Marketing Authors : Alexandra Voinow, Anastasija Kropinova Supervisor : Burak Tunca Keywords : Woke Washing, Brand Activism, Trust, Theory of Planned Behaviour, Purchase Intention Thesis Purpose : The objective of this study was to research consumers awareness of woke washing an

Imagine your daily surroundings. Imagine your route to work, the busride, the sidewalk, the buildings, the parks, the beaches, the countryside with the agricultural fields. Now take a minute to think about how much of what you see would exist without human intervention? How much of the landscape is modified in some way to suit the needs of the humans? In this mindset we started to investigate the

Syftet med studien är att identifiera och analysera hur stadskärnor hanterar och agerar kring den problematik och de utmaningar e-handeln för med sig. Studien kommer även identifiera likheter och skillnader mellan den traditionella e-handeln och den e-handel som studien ämnar undersöka. För att analysera de logistiska processerna och miljöarbetet kommer vi undersöka Helsingborg Citys e-handel. Gen

The design of the cost model is motivated by the need of the customer to optimize its energy consumption and maximize the savings. Therefore, this tool will be able to manage the data from both power (geothermal heat pumps) and heating (district heating) systems, as well as outdoor temperatures, energy demand and other inputs, and determine which one is more feasible for every hour of the year. Al

Kanari Domna Mining geosocial data from Flickr to explore tourism patterns: The case study of Athens Social media are providing a new type of geo-tagged data that by processing them, new types of knowledge can be generated and used by decision-makers in different areas including tourism. It includes e.g., identifying touristic areas that are not prioritized or advertised by touristic authorities

För skapa ett transporteffektivt samhälle kommer kollektivtrafiken att spela en allt större roll i framtidens transportsystem. Om kollektivtrafiken utgör ett reellt alternativ till bilen kan den bidra till både sänkta utsläpp av växthusgaser och marknära partiklar och bidra till en mer effektiv användning av stadens yta. Speciellt i större städer ställs allt högre krav på en effektiv markanvändninIn order to create a more transport efficient society public transport has to play an even bigger role in the future transportation system. If public transport constitutes a realistic alternative to the car it can contribute to both the decrease of greenhouse gases and particles harmful for health, as well as contributing to a more efficient use of city spaces. Especially in larger cities ever hig

Hurricane Maria hit Puerto Rico on the 20th of September 2017. It was a category four hurricane with winds of up to 175mph. It was the strongest hurricane to hit the island since Hurricane Mitch in 1998 and said to be the worst natural disaster ever to hit the Caribbean Islands. Officials stated that the hurricane killed 64 people; however, the death toll was later revealed to actually have been 2

Single-domain antibody fragments, also called nanobodies, that target the spike glycoprotein of SARS-CoV-2 can potently neutralize the virus and prevent infection. In our first aim, we investigated whether their neutralization potency can be further increased by multimerization and generated multivalent constructs of a recently identified SARS-CoV-2 neutralizing nanobody, Ty1. We applied a novel m

P2Y12-proteinets betydelse för Alzheimers sjukdom Alzheimers sjukdom är en sjukdom som bryter ner hjärnan, vilket bland annat orsakas av en inlagring av det giftiga proteinet amyloid-β (Aβ) vilket leder till inflammation i hjärnan. Tidigare forskning har påvisat att en immuncell kallad mikroglia, vars normala funktion är att rensa bort Aβ, är involverad i sjukdomsförloppet. P2Y12 är ett protein s

Many songbird species that breed at northern latitudes migrate long distances each autumn, while others brave the cold winter. Long-distance migrants have physiological adaptations that allow them to rapidly gain weight at stopover sites during migration for optimal speed. There is some evidence from closely related species that birds with a longer migration distance deposit fuel faster. However,

Several, studies have shown the effect diet can have on brain function and metabolism, and it is widely acknowledged that rodents exposed to diets rich in fat develop brain dysfunction. The causes are related to fat-induced neuroinflammation, glucose neurotoxicity, and reduced insulin signaling, which affect brain structure and function, resulting in behavioral and cognitive changes. Recent studie