Public Relations Strategizing : A Theoretical Framework for Understanding the Doing of Strategy in Public Relations
Strategy is considered one of the most central concepts in public relationsresearch and practice. However, public relations strategizing, i.e., the doingof strategy, remains a black-box concept in public relations and wouldbenefit from additional approaches to theorizing strategy. This conceptualarticle draws upon strategy-as-practice, practice theory, and the existentialistnotion of human modes o
