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Examensarbetets titel: Är den svenska spelreklamen etisk? Seminariedatum: 2025-06-03. Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 hp. Författare: Erik Malmgren, Lucas Friberg, Hussin Alyassiry, Jakob Stigsson. Handledare: Peter Svensson. Fem nyckelord: Spelreklam, Rawls, Nozick, Debatt, Etisk Marknadsföring. Forskningsfråga: Hur kan svensk spel- och bettingreklam föTitle: Is Swedish gambling advertising ethical? Seminar date: 2025-06-03. Course: FEKH29, Bachelor’s Degree Project in Marketing, 15 Credits. Authors: Erik Malmgren, Lucas Friberg, Hussin Alyassiry, Jakob Stigsson. Advisor: Peter Svensson. Keywords: Gambling Advertising, Rawls, Nozick, Debate, Ethical Marketing. Research question: How can Swedish gambling and betting advertising be understoo

This research explores the socio-economic impacts of flooding on women's livelihoods in Banjul, The Gambia, a city that is increasingly vulnerable to climate change and flooding disasters. With increasing flooding in coastal regions, Banjul is among the cities with significant challenges, particularly for women, who are usually marginalized and disproportionately affected in case of disasters.

Geospatial data is becoming increasingly important as artificial intelligence develops rapidly, creating new opportunities in the field of Geographic Information Systems. The thesis investigates the possibility of establishing a method to automatically calibrate a network camera’s geolocation and heading direction by using a camera view image and its corresponding satellite image. The aim is to lo

Depression är ett stort problem i samhället idag, det vanligaste läkemedlet som används för behandling av det är någon typ av Selektiva serotoninåterupptagshämmare (SSRI). Dessa läkemedel är effektiva men kräver regelbundna doser och har otrevliga sidoeffekter såsom viktuppgång, emotionell avtrubbning och sexuell dysfunktion. Psilocybin har nyligen fått uppmärksamhet som ett alternativ till dessThe scientific interest in psilocybin has recently been reignited, the research community has once again begun to investigate the promising potential that psilocybin offers in the area off treatment of depression and PTSD. An obstacle to the research of psilocybin is that today pharmaceutical grade psilocybin is produced using an inefficient and thus costly synthetic process. This hampers the rese

Så kan skogsägare bromsa klimatförändringarna – och samtidigt få betalt för det. Privata skogsägare kan spela en nyckelroll i Sveriges klimatarbete – men då krävs ersättning och tydligare regler. Klimatförändringarna har ökat behovet av lösningar som både minskar utsläpp och binder koldioxid. Skogen är en naturlig kolsänka – alltså ett ekosystem som lagrar koldioxid – och därför är skogsbruket i Since pre-industrial times, increased greenhouse gases in the atmosphere has contributed to climate change affecting all ecosystems. As a result, global and national commitments have been made to reduce emissions by enhancing the number and effectiveness of carbon sinks. To meet the national climate targets, Sweden has proposed financial compensation for forest owners who postpone harvesting. This

In the West Bank, a context of protracted displacement and institutional fragmentation, internally displaced persons remain structurally excluded from both humanitarian and national protection systems. Amid fragmented aid architecture and legal ambiguity, the Humanitarian-Development-Peace Nexus has been promoted as a framework for institutional coherence. Yet, it remains mired in a contested spac

Sweden’s post-war development positioned it among Europe’s most motorised countries, contributing to high car ownership and widespread reliance on private vehicles. While cars remain essential to modern life, their overuse challenges national climate goals and public health. Efforts to reduce car use have increasingly focused on promoting sustainable al ternatives such as walking, cycling, and pub

The resistivity of the semi-conducting material in high voltage direct current cables were studied under a variety of conditions. A wide theoretical background was also created, summarizing previous works within the field and providing useful explanations for the characteristics seen in the results. The semi-conducting material works as a protective shield for the insulation of the cable, protecti

Denna studie undersöker hur tillgång till hemmabas påverkar piloters prioritering av anställningsvillkor och deras vilja att stanna kvar hos en arbetsgivare. Baserat på en enkätundersökning med 19 svarande yrkespiloter, samtliga med hemmabas i dagsläget och tidigare erfarenhet av pendling. Studien utforskar hur hemmabasering påverkar upplevelsen av balans mellan arbete och fritid, arbetstillfredssThis study investigates how access to home base placement influences pilots’ prioritization of employment conditions and their willingness to remain with an employer. Based on a survey of 19 responding commercial pilots, all currently home-based and with previous commuting experience, the research explores how home basing affects perceptions of work–life balance, job satisfaction, and long-term em

I takt med att andelen variabel förnybar energi ökar i det svenska elsystemet krävs nya lösningar för att hantera utmaningar kopplade till intermittens, nätstabilitet och ekonomisk lönsamhet. Batterilagringssystem (BESS) lyfts fram som en av de mest lovande lösningarna för att möta dessa utmaningar. Detta examensarbete undersöker den tekniska och ekonomiska genomförbarheten av att integrera BESS mAs the share of variable renewable energy (VRE) increases in the Swedish electricity system, new solutions are needed to address challenges related to intermittency, grid stability, and economic viability. Battery energy storage systems (BESS) have been identified as one of the most promising solutions to meet these challenges. This master’s thesis investigates the technical and economic feasibili

I takt med att hållbarhetsrapportering blivit ett obligatoriskt inslag i företagsstyrning genom regelverk som CSRD hade det blivit centralt att förstå hur social hållbarhet konstrueras i näringslivets kommunikation. Denna uppsats undersöker hur revisionsbolagen Deloitte, PwC, EY och KPMG, ofta kallade The Big Four, kommunicerar och konstruerar begreppet social hållbarhet i sina ESG-rapporter. Gen

Our hands are highly intricate structures with complicated pathways for sensation and motor control. When exposed to a nerve-affecting injury, the process of rehabilitation is long and complicated, with no guarantee of success. Studies have shown that electrical stimulation proximal to the injury site could provide a way to regain sensations in the distal parts of the hand. By stimulating in diffe

Gait analysis has through previous studies been proven to be indicative of health and useful in monitoring recovery following injuries affecting walking and running gait. There are many parameters to measure regarding gait depending on the desired outcome of the analysis. This project focuses on center of pressure (CoP) data collected during running using a force plate instrumented treadmill (HP C

European Spallation Source (ESS) är en partikelaccelerator under konstruktion i Lund. Den kommer att skjuta protoner mot ett stort “hjul” av Wolfram, för att skapa neutroner till forskning. Hjulet kommer efter användning att bli mycket radioaktivt. En olycka, såsom att kylningssystemet går sönder, skulle släppa ut radioaktivt material som kan spridas med vinden och potentiellt bli en hälsorisk förA gamma-charged particle coincidence spectroscopy setup was constructed, with the intended purpose of analysing future aerosol samples from the ESS. The setup consists of a Compex composite high purity germanium (HPGe) detector, with a bismuth-germanate oxide (BGO) anti-Compton shield (ACS), and a single-sided silicon strip detector (SSD). A 207Bi sample was used to evaluate the performance of the

This project began with a comparative study of Hasami, one of Japan’s key ceramic production regions, and the ceramic tableware design of Nordic countries. By exploring their histories, cultural contexts, and design values, the project investigates how two geographically distant yet conceptually aligned traditions approach everyday objects. Through this cross-cultural lens, the project identifies

Detecting and recognizing when there is a deviation in process behavior is a crucial aspect of industrial automation. This study investigates one such deviation, a volume discrepancy accidentally introduced during the commissioning of a Tetra Pak Standardization Unit (TPSU). The analysis aims to develop theory for a future implementation with the purpose of detecting this deviation by evaluating p

We propose a SLAM system that reconstructs 3D scenes by leveraging dense feature correspondences and planar structures, identified through multi-view homographies. In contrast to traditional SLAM algorithms, our method emphasizes planes as the primary geometric primitive. While classical keypoint detectors such as SIFT typically yield a few hundred matches per image pair, modern dense matchers ca

Cancer is the leading cause of death in the world. Multiple different treatment options are available, target therapy and immunotherapy being two. One potential target is Fibroblast Growth Factor Receptors (FGFRs) and there are both available treatments and new treatments being investigated for this. However, only around 25% of patients benefit from the immunotherapy treatment Immune Checkpoint In

Adaptive reuse of existing buildings as a part of the circular economy principle has become a more common approach to promote sustainable development, due to increasing urban densification and environmental concerns. Ventilation systems, as a major contributor to energy use in buildings, often face complete replacement during building reconstruction, despite their potential for extended service li

The most well researched associative memory illusion (AMI) is the Deese–Roediger–McDermott (DRM) paradigm: a list learning task found to induce false memories though study lists with associated words. Typically, the study lists are composed of the 12—15 most frequent Kent-Rosanoff word-pair associations of a "critical lure". This thesis attempts a different approach to list generation.