Formal Ethics, Content Ethics and Relational Ethics : Three Approaches to Constructing Ethical Sales Cultures and Identities in Retail Banking
Following the global financial crisis, banks have become more regulated to advance ethical sales cultures throughout the sector. Based on case studies of three retail banks, we find that they construct the ‘appropriate advisor’ in different ways. Inspired by Bakhtin’s work on ethics, we propose a vocabulary of relational ethics centered on the ‘answerable self.’ We argue that this vocabulary is ap