The ‘Logics’ of Public Diplomacy : In Search of What Unites a Multidisciplinary Research Field
A decade ago, Matt Armstrong noted that the War on Terror set the scene for US public diplomacy (PD) to be heavily focused on security. Other countries have focused their PD on image promotion, relationship-building or cultural relations. As digital media practices have slowly been adopted by the majority of foreign ministries, the logics governing social and digital media have also been increasin