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Title: Is the Honeymoon Over For Instagram? - A qualitative study on how Generation Y reasons about brand marketing strategies Purpose: The purpose of this thesis is to investigate how Instagram-users from Generation Y reason about various forms of marketing on Instagram, in order to contribute with a deeper understanding on how they view brand strategies to reach them as consumers. Theoretical
To investigate the reasons why companies engage in Corporate Social Responsibility, CSR, this study conducts a survey with 47 companies and interviews with 7 company representatives in the UK. This empirical data and results are analysed in terms of theoretical ideas of CSR and economics. Board of Directors or top management, Attract employees, Reputation, Moral, and Economic reasons are, as in th
Uppsatsen är en kortsiktig eventstudie, där skillnaden i den abnormala avkastningen kring annonseringen av en nyemission bland tre grupper av bolag, indelade utifrån bakomliggande motiv för nyemissionen, studeras. Uppföljning av graden av motivuppfyllnad sker genom en studie av bolagens förändringar av poster i bokslutet. Den underliggande teorin utgår från tidigare studier kring nyemissioners aktThe aim of this study is to investigate, determine and thus create a deeper understanding regarding the stock market reaction to the announcement of a seasoned equity offering on short term. Furthermore is the intention to investigate if there are any differences in the reaction depending on the intended use of proceeds and to which degree the firms fulfill those intentions. The thesis is an even
Den här uppsatsen undersöker kopplingen mellan resursanvändning och ekonomisk tillväxt. Den ekonomiska tillväxten innebär användning av naturresurser som medför ökade avfallsmängder och negativ påverkan på människor och miljö. Avfall är den mest synliga och skadliga biprodukten av en resursintensiv, konsumtionsbaserad livsstil som driver många av världens ekonomier. För att skapa en långsiktig hål
This thesis will examine the discourse of peak oil understood from a post-political perspective and challenge the un-reflexive assumption of peak oil as a natural challenger to current hegemony. It will do so by constructing a theoretical framework for ‘politics proper’ through which the peak oil discourse will be assessed. The conclusion is that while peak oil offer the potential of a serious rup
This thesis presents the work I did for the inclusive search for anomalous production of same charge lepton-pairs, originating from the collision point, at sqrt(s) = 8 TeV with the ATLAS detector at the LHC using the 2012 data. I optimized the selection criteria for isolated electrons and muons, calculated the so-called "fake factors" and "fake factor" systematic uncertainties
This essays focus is to unravel the discourses concerning women by doing a historic-comparative qualitative content analysis on Malleus Maleficarum, written in 1486, and modern papal writings in order to compare the similar or different ways in which the ideal woman is understood. The reason for why these materials have been chosen is based on the influential spread these writing had or have, and
Mass Rapes in Bosnia-Herzegovina illustrated the structural sexual violence in war and made it hypervisible. Despite the fact that 111 cases involving sexual violence during the war are being heard in the court of Bosnia and Herzegovina only thirty-six cases have been completed. Sara Sharratt’s theory argues that all institutions in society including the courts are affected by the stereotypes and
Feminism is a concept that can be considered extremely topical in Sweden in both the social and political context. Therefore, it is interesting to examine women’s position towards the concept and if they want to be identified as a feminist. This study is based on how women’s position towards feminism and feminists can be challenged by stereotypes and ideal types in the discourse of the concepts. T
The purpose of this paper was to show how politicians choose to use the history and the national discourse to mobilize for their ideological purposes. The Yugoslavia war is a clear example of that history can be used as a dangerous weapon during national and ethnical conflicts. To illuminate this a discourse analysis of nationalism and the ideological use of history will be done on three ex-Yugosl
Uppsatsen belyser jämställdhets- och genusarbete på några svenska förskolor. I studiens centrum står tre fokusområden, vilka även format huvudfrågeställningen: Hur ser verk-samhetsansvariga på tre olika förskolor i Skåne på könsneutralitet, normkritik och genuspedagogik i den egna verksamheten? Val av fokusområden beror på deras aktuella ställning i jämställdhetsfrågor inom förskolan. För att besv
Titel: Ett ramverk för portföljhantering ‐ En fallstudie på Alfa Laval Författare: Jacob Gustafsson Per Nilsson Robin Thiberg Handledare: Stein Kleppestø, universitetslektor. Företagsekonomiska Institutionen, Ekonomihögskolan, Lunds Universitet Dag Näslund, universitetslektor. Avdelningen för Teknisk Logistik, Lunds Tekniska Högskola, Lunds Universitet. Hans Karlsson-‐Höiden, doktor. Project O
Rapporten är ett examinerande moment i kursen Brandteknisk riskvärdering. Syftet med rapporten är att utvärdera personsäkerheten vid brand för besökarna på Halmstadtravet och ge förslag på eventuella förbättringar. Syftet är även att studenterna ska tränas i sin ingenjörsmässiga förmåga. I byggnaden som utvärderas finns bland annat restaurang, kök, sittplatsläktare och caféverksamhet. Det redogörThe report is an examination element of the course Brandteknisk riskvärdering. The purpose of the report is to evaluate human safety of visitors in case of fire at the racetrack Halmstadtravet and suggest possible solutions if the human safety is deemed insufficient. The purpose is also to train the students in their engineering capability. The method is to choose several fire scenarios that chal
Bakgrund: Postoperativa sårinfektioner efter ett kirurgiskt ingrepp är den tredje vanligaste vårdrelaterade infektionen (VRI) i Sverige. Konsekvenser av VRI är ofta ökat patientlidande, förlängda vårdtider och ökar vårdkostnader för samhället. I operationssjuksköterskans omvårdnadsansvar ingår att arbeta infektionspreventivt i enlighet med Patientsäkerhetslagen och evidensbaserad vård. Syfte: S
I mars i år lämnade regeringen ett förslag till riksdagen som syftar till att stärka skyddet mot tvångsäktenskap och barnäktenskap. Förslaget innehåller såväl civilrättsliga som straffrättsliga lagändringar. Förslagets utgångspunkt är att sådana äktenskap inte kan tolereras. Redan idag ger svensk rätt uttryck för att sådana äktenskap inte är önskvärda. Att tvinga någon att ingå äktenskap är idag sIn March this year the Swedish Government submitted a proposal to the parliament that aims to strengthen the protection against forced marriages and child marriages. The proposal includes law changes that are both civil and criminal. According to the Government such marriages cannot be tolerated. Which Swedish law already expresses. Forcing someone to get married is punishable as unlawful threat.
Investing in renewable energy sources (RES) is one pivotal way to ensure future energy sustainability that also mitigates climate change. The EU has committed to increase the share of renewable energy (RE), and has tasked member states with targets. The Netherlands has now issued the ‘Energy Agreement for Sustainable Growth’ to attain a share of 14% RE by 2020. Coincidentally the theoretical knowl
The aim with this thesis is to clarify the scope of the Schumacker doctrine and specifically to answer the questions "Which tax rules are considered to take into account the ability to pay?" and "What are the thresholds for determining when a non-resident is in a comparable situation to that of a resident?". The findings of the study are that such rules are difficult to ident
The Maldives currently suffers from climate change, and will be soon rendered inhabitable due to rising sea levels. A political past stained by dictatorship and corruption has also led to inconceivable amounts of environmental destruction. With the idea of ecology and green politics gaining ground throughout the world, it is viable to question the possibility of practicing these concepts in an env
Issues related to attribution of profits already exist in the traditional economic framework and are of a different nature, however these issues seem to become more bothersome in transactions conducted in e-commerce context, with an electronic economy. The matter is similar to the traditional economic problems in regard to transfer pricing adjustments; however these issues are much more complex du
