When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. Scholars have attempted to understand cancel culture by looking at cases where public figures and celebrities are targeted, but not enough attention has been paid to the ins and outs of cancel cultur