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Alcoholic beverage marketing communication has been observed to be highly, and stereotypically gendered. However, there is a common misconception that men and women are fundamentally different in their alcoholic beverage preferences and behaviours, therefore questioning the appropriateness of segregating products based on gender. Not only has this binary approach to gender been proven to create si
Green products are on the rise. Consumers, especially among the Millennial generation, are demanding sustainable products which led to a green consumer trend that puts major pressure on companies to go green. Nowadays, product choices are not only made on a functional and emotional basis but also in regards to how a company meets its social and environmental responsibility. Thus, companies start t
Trust in its common meaning is a way for individuals to predict the actions of other individuals. This fundamental concept is valued and used differently in different societies. However, there have been many scientific works that tried to investigate and categorize this concept in a way that can be used in social sciences.In this paper a motivation will be given for the trust to be represented as
This thesis contributes to the discussion on food production and sustainability by studying how political economy is experienced by Swedish dairy farmers. Many Swedish dairy farmers have reported that they struggle with poor profitability, and the number of dairy farms is decreasing quickly. However, the size of the remaining farms has increased simultaneously. The study focuses on the changes in
The purpose of the thesis is threefold: first, through experiences of bi- and pansexuality among women and non-binary persons, the aim is to deconstruct the mononormative opposition of hetero/homo. Second, the thesis aims to seek deeper understanding about how the sexualities among the participants in different ways affect their views on and experiences of relationships and their dating life, wher
Dagens matproduktion påverkar vår miljö negativt på en rad olika sätt. Storskaligt och industriellt jordbruk, kemiska bekämpningsmedel och långa transportsträckor är några orsaker. För att själv minska miljöpåverkan från matproduktionen kan mer ekologiska och närproducerade matvaror inhandlas. Ett allt vanligare sätt att göra det på är att ansluta sig till ett matkooperativ, vilket i grunden är enGlobalization and industrialized agriculture characterize today’s food production. To support a more sustainable food system, many people choose to join a food cooperative. A food cooperative is owned and operated by its members and the objective is usually to make organic and locally produced food, at a favorable price, available to its members. Food co-ops can be structured in different ways reg
Mainstreampornography is a widespread phenomena through the accessibility of internet and is a polarized debate regarding what it produces and how it effects people. The aim of this thesis is to make women’s experience visibile in the maintreampornography debates and how it has shaped and effected women in their daily heterosexual practices with men. A qualitative method has been used, where six
Aim and Purpose: The aim with this thesis was to provide answers to the two research questions: “Which of the four consumption models (“Circular economy”, “Shared economy”, “Environmentally friendly”, and “Conventional”) do Swedish consumers prefer, in relation to different product markets and product categories?” and“Are there any distinctive demographic segments among consumers preferring a spec
Besökstider skulle kunna användas för smartare kassabemanning för att minimera kötider vilket leder till en mer positiv butiksupplevelse för kunden. Det har visat sig att för en mindre butik vara möjligt att uppskatta besökstider med god tillförlitlighet. Ytterligare användningsområden för besökstider är att jämföra hur länge personer vistas i olika områden. Besökstider är en möjlighet för butiksäUsing customer visiting times stores can analyse customer behaviour and gain insights to help improve the store experience. This thesis investigates the possibility of using person re-identification to create a system that can estimate the median visiting time. Neural networks were used to analyse images of persons from two different views. Images depicting the same person were matched together an
Markslitage i fjällmiljö Ett ökat intresse för fjällturism leder till markslitage i fällen. Fjällmiljön har en lång återhämtningstid och därför måste åtgärder sättas in i god tid för att kunna bibehålla en storslagen fjällmiljö. Genom att studera området Södra Årefjällen, genom framställning i media och genom en dokumentsökning, har en kartläggning gjorts på hur olika aktiviteter påverkar markmiljThe alpine nature is sensitive and takes a long time to recover if damaged. The ground can be damaged by trampling, motor vehicles and bicycling amongst other things. This study focuses on the alpine area of Södra Årefjällen, which is located in mid-Sweden. The aim with the study was to see which activities that has the most impact on land and vegetation, what can be done to repair it and how visi
Introduction: The aim of this study is to investigate social work students’ attitude towards surrogacy. Based on the concepts of altruism and the theory of mere exposure effect the analysis aims to contribute to a discussion of knowledge, ethical dilemmas and attitudes linked to possible future legislation of surrogacy in Sweden. The lack of guidelines and legislation for surrogacy makes it diffic
Thesis Purpose: The purpose of this thesis is to explore the effect of informal communication strategies on brand trust from a consumer perspective. Additionally, it aims to further conceptualize brand communication strategies on social media. Methodology: This inductive study applied a qualitative research strategy to obtain an in-depth understanding of consumers’ feeling of brand trust on soci
Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. The case company in focus was KPMG Sweden, and the scope was delineated to the firm’s case events Ace the Case an
This thesis explores the way in which the changing trend of food porn recently reveals itself on Instagram. Its purpose is to investigate the trend and its changing meaning in the prevalent digital age. By examining the food porn trend from a consumer culture theory (CCT) perspective, which focuses on the meaning of consumption goods within our consumer culture and therefore opens up new ways of i
Political trust in the EU has declined substantially in recent year and the growing divide between the Eurozone and the other member countries are at the heart of the scholarly debate. As a result, there is a growing body of literature on the determinants of political trust and public opinions in the EU. Existing research propose and test several explanations for the foundations of political trust
Today, Sweden is experiencing a significant pressure on the housing market. Most of the municipalities are facing a housing shortage, and the problem is especially acute in metropolitan regions. Currently, Sweden has one of the highest levels of urbanization in the EU and, taking into consideration the rising population, the lack of housing has become a national issue. Lund is a university town a
Den här uppsatsen utgår från en översättning av delar av manifestet Osons! – Plaidoyer d'un homme libre (’Våga! – En fri människas försvarstal’). Uppsatsen består av en översättningsdel och en analysdel. Analysdelen består av tre delar där källtexten först analyseras, sedan görs överväganden inför översättningen och slutligen diskuteras problem som har uppstått vid översättningen. Det problem
This case study explores how members of a large complex organization make sense of its efforts to be more adaptable. Using ideas from institutional theory, we problematize efforts toward adaptability and identify adaptability as an area where organizations engage in some degree of hypocrisy, meaning that they talk about being flexible to stay competitive in a fast-paced environment, but often act
Problem/ bakgrund: Sedan 2014, när IS utropade sitt kalifat, har de lyckats rekrytera och radikalisera anhängare med hjälp av att sprida information om det framväxande kalifatet. IS har rekryterat och radikaliserat anhängare genom användningen spridningen av propaganda på sociala medier. En stor mängd propaganda sprids såväl via sociala medier såsom Twitter, tv- kanaler, appar och olika tidskrifte
