Varumärkesförfalskning - marknadsföring eller snålskjuts?
Title: Counterfeit – marketing or free ride? Seminar date: 12 januari 2012 Course: FEKH95, Degree Project Undergraduate level, Business Administration, Under graduate level, 15 University Credits Pints (UPC) or ECTS-cr) Authors: Paulina Andersson, Helena Eriksson and Malin Persson Advisor: Clara Gustafsson Key words: Luxury, counterfeit items, consumers, influence, brand Purpose: The purpose of th