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Avsikten med denna uppsats har varit att undersöka några författares marknadsföring och analysera hur bilden av dem i media uppfattas utifrån ett marknadsföringsperspektiv. Genom deras olika författarroller placeras de i mediala forum där de framställs enligt den förutbestämda och förväntade rollen. Marknadsföring i media bidrar till att en offentlig person skapas, vilket ofta grundar sig i ett ko

Kinas ekonomiska aktiviteter på den globala marknaden har fått stor uppmärksamhet runt om i världen de senaste åren och inte minst deras aktioner i Afrika. Angola är ett av de länderna som stått i centrum för ett av dessa omfattande samarbeteten där Kina har kunnat erbjuda förmånliga lån i utbyte mot olja. I denna uppsatts undersöker vi hur den kinesiska investeringskulturen påverkar Angolas ekono

This master's dissertation describes a study that relates to persons with visual impairments, and wayfinding using a smartphone with touchscreen. The study consists of the development of a prototype and an evaluation of its usability while interacting with haptic and auditive feedback. The prototype was developed for the Android platform. It provides a way of scanning for points of interest wh

Syftet med uppsatsen är att studera företags behov av att få en legitimitet i form av en miljöcertifiering. Hantering av att få och behålla en Svanenmärkning kommer att undersökas tillsammans med om incitament för att få denna certifiering samt vilken miljömärkning som är lämpligast för att uppnå legitimitet ur ett miljöperspektiv. Studien har genomförts utifrån en induktiv ansats. Kvalitativa int

Housing is a basic human need throughout the world. Most people the world over have problems getting a place to sleep. In spite of the importance and necessity of housing a number of governments barely work to support the rental housing sector in many national housing policies. Housing which is a social service is now considered more as economic good which is being traded in as a commodity. The ho

Studien syftar till att undersöka hbt-personers upplevelser av terapi i hbt-avseende, med fokus på situationer som upplevts särskilt positiva respektive negativa. Då få studier finns på området har en explorativ ansats valts. Nio semistrukturerade intervjuer har genomförts med informanter som rekryterats via en web-enkät. Informanterna har valts utifrån att de haft både positiva och negativa erfarThis study aims to examine lgbt persons´ experiences of therapy from an lgbt perspective, with a focus on situations that have been experienced as especially positive or negative. Since few studies have been conducted on the subject, the study is explorative. Nine semi-structured interviews were conducted with informants who were recruited through a web-based survey. The informants were chosen bas

Arbetsmarknaden har under de senaste decennierna genomgått en betydande förändring. Den ökande internationaliseringen av arbetsmarknaden och framväxten av stora globala aktörer har bidragit till högre krav på flexibilitet. Med den tekniska utvecklingen och de framväxande kunskapsföretagen i spetsen har det mellan de olika arbetsmarknadsparterna och lagstiftarna uppstått diskussioner kring den svenDuring the last two decades, the labour market has undergone significant changes. The demand of flexibility in work relations and legislation has increased due to the internationalization of the labour market and the development of larger global companies. The technical developments and the rise of companies which products consist of knowledge in it self has laid ground for discussions between the

My research analysis constitutes the construction of gender and sexuality specifically in the category of Top/Bottom in Korean idol fan fictions. Most of the previous researches focus on the feminization of Bottom that women follow the heterosexual norms through the feminized Bottom although they read and write homoerotic fan fictions. The masculinization of Top is barely problematized. In other w

Title: The store layouts affect on organizational culture - A case study about how changes in store layout at Däckia can affect their organizational culture Date: May 25, 2010 Level: One year master degree in Service Management, 15 credits Authors: Katarina Johansson, Nina Lemic and Elaine Wendt Advisors: Birgitta Olsson and Pia Siljeklint Key words: Store layout, organizational culture, employee

Fish, seafood and fishery products are important sources of animal protein for people living in coastal states of Western Africa. High levels of activity in the West African water puts heavy pressure on fish stocks that are already on their way to being overexploited. This paper investigates the impact European fishing fleets operating in West African coastal waters has on fish consumption in the

This Bachelor’s thesis follows aspects of environmental degradation stemming from the policies of the Chinese Communist Party over the latter half of the 20th century. These start with The Great Leap Forward in ’58 in which people were exhorted to convert as much land to agriculture as possible, construct dams and implement agricultural techniques that in the long-term proved unsustainable and des

The aim of this work is to analyze the Chinese Great Leap Forward (大跃进Dayuejin) (1958-1961) and the reasons why its economic and social policies caused such a big imbalance and deficit in the Chinese economy. The thesis is divided in four chapters: The first chapter focuses on the Leap’s antecedent period; it begins with a very brief introduction to the key events after the establishment of the Pe

Problem: Today's changing environment gives rise to rapid sequence of events and rapid information dissemination. More attention is given to crisis and how organizations should manage them. Today there is much literature and many approaches to illustrate how an organization can optimize their crisis management, but yet crisis continues to generate problems for organizations. We believe that on

It is the purpose of this thesis to, firstly, give a brief introduction to the Japanese third person pronouns kare and kanojo where the historical aspect of the pronouns will also be reviewed. The second part of the thesis is also the main focus, namely an analysis of present day use of third person pronouns in a specific media. The media chosen is film and the analysis is carried out in the shape

Detta arbete söker svar på frågorna ”Förändrar företag språket och därmed sättet de marknadsför sig själva på relativt hemmamarknaden/utlandsmarknaden?” och ”Om så är fallet, hur ser den skillnaden ut?”. Olika delar av pragmatiken och bildsemiotiken, vilka anses relevanta för att svara på frågeställningen, belyses. Därtill presenteras tidigare reklamforskning kring hur en annons är uppbyggd, hur eThis report seeks answers to the questions "Do companies change the language and thus, the way they market themselves relative to the domestic / foreign market?" And "If so, how is that change manifested?". Relevant, for answering the questions, parts of pragmatics and picture semiotics are presented. In addition, earlier research on advertising language, research on how a view

The purpose of this study was to increase the understanding of the importance of work and professional identity to young adult female students’ identity formation. The questions that follow in this thesis were what young adult women think of the importance of their education and expectations about their future work, the importance of the salary and finally the possibility to combine work and famil