Ll smmv28 eng vt20 200129
LL_SMMV28_eng_VT20_200129 Reading list for Destination Development and Marketing (SMMV28), 15 hp. The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-01-29. The reading list is valid from 2020-02-01. Avraham, Eli, & Ketter, Eran. (2013). Marketing destinations with prolonged negative images: Towards a theoretical model. Tourism Geographies, 1
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/ll_smmv28_eng_vt20_200129.pdf - 2026-01-07
