Evaluating a go-to-market strategy for a business-to-business software-as-a-service insurtech startup
Every company on the verge of market entry faces a myriad of tough choices. Few are as fateful as which go-to-market strategy a company chooses to establish a foothold, entailing crossroads such as whether to prioritise growth or profitability and how to structure sales. This is the position that the white label insurtech Alpha Insurance find themselves in, with a go-to-market strategy in place bu
