Choice blindness and the (in)transitivity of preferences: A graph-based method for studying preference structures in real-time
The axiom of transitivity states that if a person prefers option A to B and B to C, he must also prefer A to C. This simple axiom is often seen as one of the pillars of rational choice, but whether it should be has created a divide in the research community. Some state that there cannot be rational choice or utility without transitivity and that agents who present intransitive preferences allow th
