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Digitaliseringen och framväxten av internet har inneburit stora förändringar i hur organisationer kommunicerar externt, och forskning indikerade att nya digitala marknadsföringsstrategier som Inbound Marketing hade en ökad effektivitet hos privata företag till följd av det nya digitala landskapet. Trots detta fanns inga tidigare studier kring strategins potentiella värde för offentliga organisatioThe digitalization and rise of the internet have led to major changes in how organizations communicate externally, and research indicated that new digital marketing strategies such as Inbound Marketing had an increased effectiveness in private companies as a result of the new digital landscape. Despite this, there were no previous studies on the potential value of the strategy for public organizat

The COVID-19 pandemic has greatly transformed the world of academia, forcing many academics to begin working remotely, disrupting their work-life balance. Late-career academics are under-represented in the literature when it comes to their understanding of work-life balance and remote work. For this reason, we decided to combine the concepts of work-life balance and remote work, and explore the pe

Personlig varumärkning är ett koncept som innebär att varumärken och dess image till stor del identifieras med en person. Personliga varumärken kommer med stora fördelar, exempelvis att en djupare relation etableras mellan organisation och konsument, vilket kan vara svårt att uppnå för en mer opersonlig organisation. Däremot kommer det även med större risker, som att organisationen och personen baPersonal branding is a concept that is based on brands and their image being largely identified with a person. Personal brands come with many benefits, for example that a deeper relationship is established between the organization and the consumer, which can be difficult to achieve for a more general organization. However, it also comes with greater risks, being the organization and people behind

Alberta’s Tar Sands are one of the most environmentally and socially destructive fossil fuel projects on Earth. Socio-political resistance or acceptance will determine the Tar Sands’ future: whether production continues or whether it is phased out to ensure meaningful climate action in Canada. I examined how news media communicates a “Just Transition” from the Tar Sands and proposed that their wri

The global energy system is still dependent on fossil fuels, but it has become necessary to change this system immediately. In this research, I conduct a case study of the Central Java province in Indonesia to consider how an energy transition can be implemented at the subnational level. I investigate factors influencing the adoption of renewable energy in the province. I use the multi-level persp

Backshoring has been the focus of a growing body of research in recent years, with several different determinants having been postulated through theoretical perspectives in the previous research. This study aims to determine how applicable these perspectives and their reasoning are to cases of backshoring of six Swedish companies. In this context backshoring is defined as the relocation of product

Syftet med studien var att undersöka vilka upplevelser, tankar och känslor frivilligt ensamstående mammor har gällande sitt föräldrablivande, i synnerhet i relation till sin kontakt med mödrahälsovården. Ensamstående mammor som genomgått assisterad befruktning i Sverige (N=10) deltog i studien. Datainsamlingen genomfördes via semistrukturerade intervjuer med hjälp av en intervjuguide. Materialet aThe aim of this study was to examine the experiences, thoughts and feelings of solo mothers by choice, regarding their transition to parenthood, with special regard to their contact with the maternal health-services. Solo mothers by choice who had gone through assisted fertilization in Sweden (N=10) participated through a semi structured interview carried out with the help of an interview guide. T

The shift from internal combustion to electric engines is currently transforming the automotive industry. Yet, the business model path forward for electric vehicles (EVs) is still uncertain, as the perspectives of different industry actors, especially incumbents and new entrants deviate. The understanding of varying views regarding business model design thus needs to be intensified. Therefore, the

The study aimed to investigate social workers in the department of children in foster care experiences of their discretion in relation to parents requesting that their children move back home from foster care, a request called “hemtagningsbegäran” in Swedish. The study also aimed to research the social workers views of “Lex Lilla hjärtat”. The study was based on seven semi-structured qualitative i

Protein- och mekanikanalys av menisken vid knäledsartros Artros drabbar var fjärde svensk över 45 år. Kunskap om hur och varför artros uppstår är fortfarande begränsad och det finns ingen bot mot sjukdomen. Vi har därför ägnat vårt examensarbete åt att forska på knäledsartros genom att undersöka hur menisker från artrosdrabbade knän skiljer sig från friska. Menisken är en broskskiva vars huvudfuOsteoarthritis is the most common form of arthritis and is expected to become even more prevalent worldwide with an increasingly older and more obese population. The degenerative joint disease, causing pain, swelling and stiffness in the joints, has a complex etiology and knowledge of the pathophysiological mechanisms is still limited. Recent studies have however reported that the meniscus plays a

As our lives ever increasingly move online, the influence of social media is constantly growing. It has however proven difficult for legislators to keep up with rapid development of online spaces. Therefore, legislative control has largely been left to the social media platforms. To see if this is a good solution, this paper aims to analyze Twitters terms of use, rules, guidelines, and policies, i

Being in their early 20s, Generation Z has left its childhood behind and has entered the job market. However, employers have yet to prepare for their arrival. As strategic communication practitioners lack knowledge about attracting this cohort as future employees to their brand, and theorists in employer branding have overlooked Generation Z largely, this thesis aims to explain factors that enhanc

Various renovations were applied to the existing post-war building stock of the so called “Swedish Million Program”, that were built during the 1965 and 1974 period. Only 20% of those buildings were renovated and still the rest of them remains in need of vast renovations, to mitigate the climatic impact of the existing building stock. Nowadays, the annual rate of large-scale renovation in EU count

Introduce the development of competition law in the EU and China, then turn to the enforcement part, and then compare existing issues to suggest what China can learn from the EU.

Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. This thesis explores Sweden as a case study to illuminate the c

I analyse the effect of risk aversion on the share of wealth investment on risky tradable financial assets at individual level by exploiting the results of a laboratory experiment on a sample of over 700 Dutch respondents. The estimates of an econometric model show that for different wealth levels, risk aversion has heterogeneous effects on the share of wealth invested in risky tradable financial

År 2045 har Sverige som mål att ha netto-noll utsläpp av växthusgaser. Från och med år 2019 betyder det att utsläppen måste minska med 6–10 % per år. År 2018 stod bygg- och fastighetssektorn i Sverige för 21 % av landets utsläpp av växthusgaser, vilket motsvarade 11,8 miljoner ton koldioxidekvivalenter. Om de utsläpp på 5,8 miljoner ton koldioxidekvivalenter som genererades på grund av import av sIn 2018 the Swedish construction and real estate industry accounted for 21 % of the country’s greenhouse gas emissions. In 2045, Sweden aims to reach net zero emissions of greenhouse gases. This study aimed to analyse the possibilities and the potential of reuse of construction products in new residences based on the aspects climate, cost and feasibility. Two products were selected, one due to bei

The aim of this study was to increase knowledge about the way social workers at women's shelters describe abused women's contact with financial aid services within the social welfare system. The study was based on four semi-structured qualitative interviews with social workers working at women's shelters, who in their professional role had contact with the financial aid services. The s

Åldrandet hos oss människor är individuellt och sker gradvis under en lång tid. Vissa funktioner i kroppen försämras och äldre människor har ofta av olika anledningar svårigheter att få i sig den mängd näring som de har ett behov utav, därför behöver de oftast dela upp sin kost i fler måltider fördelat under dagen. I denna uppsats jämförs kosten som serveras i ett ålderdomshem i en mindre kommun iThe aging of us humans is individual and occurs gradually over a long period of time. Some functions in the body deteriorate and older people often have difficulty for various reasons to get the amount of nutrition they need, so they usually need to divide their diet into more meals distributed during the day. In this essay, the diet served in a retirement home in a small municipality in northwest