Women constitute most volunteer water stewards in West Virginia. After having conducted participatory research on the motivations behind women’s engagement with water preservation and restoration work we carried out two participatory art-based activities. In this Practices and Curations, we reflect on these two art-based activities to facilitate networking between researchers and participants and

Studien har sin huvudsakliga grund inom kriskommunikationsfältet. Därtill används det relationella konceptet CBI (sprunget ur varumärkesdisciplinen) för att undersöka huruvida djupa kundrelationer kan sägas påverka organisationer och effektiviteten av responsstrategier i kristid. Vidare använder studien en verklig händelse, ICA och deras rekordstora förtroendetapp 2023, för att kontextualisera ochThis study is primarily rooted in the field of crisis communication. Additionally, it employs the relational concept of CBI (which originates from the field of branding) to investigate whether deep relationships with customers influence the effectiveness of response strategies during a crisis. Furthermore, the study uses a real event—ICA and their record-breaking loss of trust in 2023—to contextua

This thesis seeks to gain a deeper understanding of how entities reliant on governmental funding employ storytelling to convey relevance. The aim is to explore the presented narratives using a qualitative method and conduct a case study of the Swedish Armed Forces's marketing campaigns. The selected and analyzed material consists of two video campaigns from the authority's own YouTube chan

I dagens digitaliserade samhälle fungerar sociala medier som en plattform för att bilda opinion. I kombination med tidigare forskning om ökad press på företag att positionera sig i politiska frågor, samt ett ökat intresse hos konsumenter att konsumera etiskt, medför detta en signifikant utmaning under kriser som uppstått till följd av politiska tolkningar. I denna studie granskas Zara, Balenciaga In today's digitalized society, social media serves as a platform for shaping public opinion. Combined with previous research on the increasing pressure on companies to position themselves on political issues, as well as a growing interest among consumers in ethical and political consumerism, this poses a significant challenge during crises arising from political interpretations. This study ex

Universitetet har ett mäktigt och vida utsträckt förflutet. I högtidliga ögonblick brukar det framhållas som en av de samhällsinstitutioner som har den längsta obrutna traditionen. Under seklernas gång har universitetet varit ett centrum för lärdom, vetenskap och högre utbildning, men det har också kunnat anpassa sig efter nya omständigheter och förväntningar. Med ursprung i det medeltida Europa h

This article investigates the evolution of aristocracy as a concept in Swedish historiography from the early nineteenth century to the present. In the political climate of the early 1800s, aristocracy became an increasingly contested concept, as reflected in ordinary language and the writing of national histories. A scholarly debate over anti-aristocratic prejudice between the historians Anders Fr

I följande uppsats undersöktes ångest och olika sätt att tänka genom en enkät i ett försök att hitta en koppling mellan olika kognitiva stilar och ångest. Detta resulterade i ett försök att hitta samband mellan objektiva, spatiala och verbala kognitiva stilar samt självupplevd ångest i en population bestående av högintelligenta personer och en kontrollgrupp. Detta undersöktes med hjälp av en kontrIn this following essay, anxiety and different ways of thinking were examined through a questionnaire in an attempt to find a connection between different cognitive styles and anxiety. This resulted in an attempt to find connections between objective, spatial and verbal cognitive styles, and self-perceived anxiety in a population which consisted of highly intelligent people and a control group. Th

This study investigated the effects of confirmation bias on episodic memory. This was achieved through an experiment assessing people's attitudes towards drugs and their recall of pro, neutral, and anti-drug news headlines. Our hypothesis was that participants would be better at remembering headlines that were in support of their beliefs and worse at remembering those that were against. 109 pe

Denna studie undersökte samband mellan olika vidmakthållande faktorer vid rasism (delstudie 2) och sambandet mellan rasismens konsekvenser för de drabbade (delstudie 1). Studien undersökte två populationer; icke-vita personer (delstudie 1) och vita personer (delstudie 2). Gruppen icke-vita (n=163) besvarade enkäter om minoritetsstress, upplevd diskriminering, upplevda motreaktioner från vita och lThis study explored the relationship between different factors maintaining racism (study 2) and the relationship between the consequences of racism for those exposed to it (study 1). The study examined two separate populations; people of color (study 1) and white people (study 2). People of color (n=163) answered surveys regarding minority stress, experience of discrimination, experienced white co

Aim: Patients with rectal cancer may undergo treatment such as surgery and (chemo)radiotherapy. Before treatment, patients are informed of different options and possible side-effects. The aim of the study was to evaluate the patients’ experience of communication with healthcare personnel at time of diagnosis and after one year. Method: A total of 1085 patients from Denmark and Sweden were included

This thesis examines post-acquisition resistance and its implications for post-merger integration (PMI) following hostile takeovers as this presents distinctive and intricate challenges within organizational change dynamics. Through a qualitative case study approach, this research investigates the interactions between a leading private equity firm, "Alpha", and a major multinational manu

The fermentation process is deeply ingrained in human history, not only for preservation but also for enhancing the nutritional value of foods. In the contemporary context, the surge in global food waste is driving innovative solutions, with surplus bread being explored due to its high rate of wastage. Simultaneously, there is a growing interest in reviving traditional fermentation practices amid

This report details the development and evaluation of fibre-based primary packaging concepts for the growing ready-meals category, focusing on a concept packaging design project for Micvac AB. The research methodology employed the Double Diamond of Design Thinking as an innovation model. The project encompassed an assessment of the desirability, feasibility, and viability of fiber-based packaging.

The beverage packaging industry is growing rapidly, driven by urbanization and changing lifestyles. Demand for packaged beverages with extended shelf life is driving sales of products with superior barrier properties, due to the high environmental impact of food waste compared to packaging waste. Despite progress, packaging waste represents more than a third of total waste. Thus, milk and plant-ba

Entrepreneurial marketing has proven to be important for a brand's survival in a fiercely competitive market. A well-communicated brand identity contributes to positive brand awareness, brand attitudes and legitimacy, which are important elements for a successful brand. There are some communication strategies for well-established companies, but to our knowledge, there is a lack of research on

In this master's thesis, data from eight different cases of novice entrepreneurs is gathered. The goal was to investigate how novice entrepreneurs shape their decision-making process to manage uncertainty in the early stages of their ventures. Utilizing qualitative interviews conducted between March and April of 2024, this study delves into the different strategies used by novice entrepreneurs

Entrepreneurship is essential to accelerate entrepreneurial innovation and economic growth. Brilliant ideas do not only arise from the Eureka moment but the founder's talent and creativity have a large cooperation in this process. There are many factors that trigger the founder's creativity and can lead to successful entrepreneurship. This paper aims to study the relationship between the c

The recent surge in entrepreneurship can be attributed, in part, to the perceived advantages it offers, such as independence and flexibility, which have motivated many to pursue this career path. Beneath the surface, however, the entrepreneurial landscape is filled with frustrations and challenges that affect the emotional well-being of business owners. Understanding these challenges and identifyi