Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally
The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. The study fills a critical research gap by providing an in-depth understandi
