Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective
Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. Here, this expansion contributed to an existing resistance of the NO MOHR campaign aga
