How Do Leading Consumer Brands Leverage Strategic Positioning and Differentiation Strategies to Maintain a Sustainable Competitive Advantage in Highly Competitive Markets?
Businesses today face significant challenges in sustaining themselves amidst intense competitive pressures. In this context, strategic positioning and differentiation strategies are fundamental for companies seeking to set themselves apart and gain a competitive edge. This study focuses on how consumer brands in highly competitive markets, leverage these strategies to achieve a Sustainable Competi
