Fairtrade - Konsumentens betalningsvilja för Fairtrade-certifierade varor på den svenska marknaden
More and more consumers are demanding products that are considered fair and ethical. The Swedish market for these products is growing every year. The requirements of Fairtrade labeled goods often means a higher price in stores than the corresponding conventional products. The quest of this essay is to investigate the willingness-to-pay for goods that are considered ethical and fair, with Fairtrade