The Versatile Touchpoint: User-Generated Content Reshaping theCustomer JourneyAUTHORS1, Affiliation; 2, Affiliation; 3, Affiliation; 4. AffiliationKeywordsIntroductionCustomer Journey; User Generated Content; Social Media; Touchpoint; Brand PublicsIn this study we seek to unravel the emergence of a touchpoint that has become ubiquitousthroughout the customer journey due to social media. We are esp

Quantum mechanics has been enormously successful. The equations and rules enable accurate calculations and predictions of energies and other properties of atoms, molecules, and materials. Quantum-physics-based technology is an integrated part of our daily lives. Still, the understanding and interpretation of quantum physics offer many challenges, with the counterintuitive consequences of the rules

We introduce a new database of historical Genuine Savings (GS), an indicator of sustainable development promoted by theWorld Bank and widely used in contemporary economic research. GS derives from the theoretical work on wealth accounting, and addresses shortcomings in conventional metrics of economic development by incorporating broader measures of saving and investment, including human capital (

Quantum information science has leaped forward with the exploration of high-dimensional quantum systems, offering greater potential than traditional qubits in quantum communication and quantum computing. To advance the field of high-dimensional quantum technology, a significant effort is underway to progressively enhance the entanglement dimension between two particles. An alternative effective st

Digitalization is shaping the discipline and practice of marketing. Not only does digitalization shape how we shop and consume everything from music to food and mobility services (Cochoy, Hagberg, McIntyre, & Sörum, 2017; Fuentes, Hagberg, & Kjellberg, 2019; Guyader, 2018; Schneider & Eli, 2022), but it has also fundamentally transformed the practices of marketing. Digitalization has c

Extended abstractNew technologies have enabled an unprecedented level of data collection, enabling retailers to providepersonalized experiences as part of their strategy to deliver better customer value and managecustomer relationships. At the same time, increasingly intrusive data collection techniques have raisedsignificant privacy concerns among consumers and regulators. The result is an increa

There are many laws of physics involved in the design and operation of roller coasters, carousels, and other amusement rides. Physics for the Whole Body in Playgrounds and Amusement Parks teaches these concepts in an exciting and approachable way by linking them with students’ personal experiences of rides in amusement parks.This unique book features:Immersive elements to learn scientific principl

Isotopic differences in the distribution of nuclear charge and magnetization give rise to "hyperfine structure anomalies" which were observed already in the 1950s. More recently, the distribution of nuclear magnetization has been found to complicate the interpretation of the measured hyperfine splittings in highly charged hydrogen-like ions. In this paper, results of numerical calculations for a f

Eating and drinking evoke complex sensory experiences and articulating them through language is often challenging. Differences between laypeople and sensory experts may offer valuable insights into how gustatory experiences are communicated. This is important because describing flavor in clear and shared terms is essential when experts and non-experts need to understand each other, whether in food

Radiative lifetimes have been determined for the 62P12/0 and 62P32/0 levels in Yb II using the method of laser-induced fluorescence from sputtered metal vapour. The results, 8.0(2)ns (62P12/0) and 6.3(3)ns (62P32/0), are compared with lifetimes obtained from ab initio manybody perturbation calculations.

By the use of relativistic many-body theory, the hyperfine structure of the 7p state of Fr211 was calculated. By including polarization effects in all orders, good agreement for the magnetic dipole constant was obtained. In the same way, a new value of the electric quadrupole moment is obtained: Q=-240 mb for Fr211(P322).

BackgroundThe lack of effective screening methods for the detection of ovarian cancer leads to late diagnosis and poor outcomes. High-grade serous ovarian carcinoma (HGSC) is strongly dominated by copy number alterations (CNAs), resulting from underlying mutational processes. Several studies have reported the detection of ovarian carcinoma-derived somatic mutations in cervical samples, uterine lav

Palestinians represent one of the largest refugee populations in the world, and are reserved a special legal status under Article 1D of the Refugee Convention. A number of urgent novel questions are now also arising from the current genocide and mass displacement in Gaza, yet the refugee law studies community on the whole remains silent. This article examines academic silence and Israeli pinkwashi