Utilization of Culture in Brand Building – A Study of the Morally Stigmatized Gambling Industry
Title: Utilization of Culture in Brand Building – A Study of the Morally Stigmatized Gambling Industry. Research question: How is culture utilized in branding to affect employees within the gambling industry? Purpose: This study aims to gain a new perspective on employer branding and internal branding, especially the utilization of culture in branding work within unethical fields. Methodology:
