Do Air-Traffic passengers make rational decisions when purchasing ancillary services? - A behavioural economic analysis -
The sale of ancillary services has become an important source of revenue for modern airlines. However, no research has yet been done on the purchasing behaviour of air-traffic passengers. Therefore, the aim of this empirical study is to analyse if passengers behave rationally when purchasing ancillary services or if their preferences can be manipulated by framing effects. To answer the research qu
