“Do you not see my Hereditary sweatpants and my A24 socks?”: A netnographic exploration of Film Twitter’s productive consumers
Previous scholarship has viewed the productive activities of fans—otherwise known as fan labor—as a means to successfully permeate an otherwise cluttered social media environment. The following study challenges as well as problematizes these existing assumptions by exploring: (i) fan perceptions of the ‘work’ they perform; and (ii) the distinct forms the performed ‘work’ assume, specifically in re