The purpose of this thesis is to investigate the interplay between internal and external values, mainly by exploring the relationship between core values and brand values in a case study.This paper is based on a qualitative approach using various semi-structured interviews.The theoretical perspective aim to develop existing brand building process literature and provide enhanced understanding of th

Thesis purpose: The purpose of this thesis is to test and further develop the conceptual model of brand perception by analysing the role of the brand, consumer and situation characteristics in the consumer‟s perception of the brand. Furthermore, it shall be determined how the interplay of the three characteristics affects the consumer‟s perception. Methodology: To fulfil the pu

Purpose of the study: To construct a framework by investigating value creating processes within the New Economy. In terms of value the researchers are investigating the process from consumer activation to co-production, and to the last step of using co-production in order to co-create value. Theoretical framework: The main theories are Marketing Communications, Co-production and Co-creation. Addit

Title: “How to use country-of-origin as a potential success factor when strengthen a brand on a foreign market” -a case study of Swedish high-quality design brands Date of the seminar: 2010-06-03 Course: BUSM08. Degree Project in International Marketing and Brand Management Authors: Emilie de Craene, Madeleine Larsson and Charlotta Samsson Advisor: Ulf Elg Keywords: country-of-origin, country imag

Skapa förståelse för varför livsmedelshandelns andel av e-handeln är avsevärt mindre jämfört med andra branscher samt identifiera möjliga aktörer inom livsmedelsbranschen, både etablerade och nystartade, för att sedan klargöra vilka strategier som behövs för att lyckas med e-handel för de olika aktörerna. En kvalitativ studie har gjorts utifrån en abduktiv ansats. Primärdata har använts i första h

This thesis provides insights into consumers´ emotions influen-cing the decision-making process when buying and consuming ecological grocery products. Based on a constructionist perspective and an abductive view on the relation between theory and research, a qualitative ap-proach has been applied in order to fulfill the purpose of this study and to obtain in-depth knowledge about consumers’ emotio

Providing of consulting services has been a subject of rapid development during the last three decades. This recent development has led to blurring the line between consultancies and outsourcing services. In this respect, consulting firms outsource skilled and experienced consultants who are contracted to work at a client site for a certain period of time. Consultants based at the client offices a

Abstract Title: Prescription for a Brand in Change Seminar Date: 2010-06-03 Course: BUSM08, Master Thesis in International Marketing and Brand Management Authors: Helena Bjarne, Linn af Klint and Anna Philipson Advisor: Ulf Elg Keywords: Branding, Change, Corporate Brand, Internal Brand Building Purpose: The purpose with our research is to study the internal work process with a brand in order to s

Thesis Purpose: To contribute further understandings, as well as provide guidance for managers in activating brand heritage. Methodology: A qualitative research approach was selected for the thesis. Primary data was collected through semi-structured interviews, secondary data was collected through official websites. Theoretical Perspective: The research has an inductive approach aiming to develop

The purpose of the thesis is to investigate how social and cultural factors influence the decision making behaviour regarding publicly displayed items, using the outdoor space as an example. We want to provide a more dynamic view on decision making concerning publicly displayed products, taking the personalities of the consumers into consideration. By using a qualitative research design we found t

Title: ‘By Invitation Only’ In Contemporary Consumer Society - Distinctions Never Go Out Of Style Date of Seminar: June 1st 2010 Course: BUSM08 - Master Thesis in International Marketing and Brand Management Authors: Christian Koch, Robert Lindhe, Jessica Ljung Supervisor: Sofia Ulver-Sneistrup Keywords: Consumer Culture Theory, Consumer Identity Projects, Marketplace Cultures, By Invitation Only,

Purpose: Our aim is to provide a better understanding of the love that consumers have for their brands and which factors that have an essential role in order to be a loved brand. Methodology: We have chosen to use an iterative approach to our qualitative study. Implementation of nine personal interviews has taken place, after a semi-structured approach. Theoretical perspective: The theories involv

This study attempts to receive insights and thus, expand the general understanding of customers‟ perceptions and associations towards store image for grocery store in an emerging Lithuania market. The case study of Rimi Baltic company is taken as an example. Further on, a qualitative strategy is employed in this research. Information is collected by employing photo elicitation method, tw

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In the past three decades, food packaging technology has undergone rapid change and the interest for packaging performance has increased. In developing countries, the main focus is to drive down the prices, resulting in primary packaging that often requires a greater need for a stronger secondary packaging than other countries. Yet at the same time, it is seldom that the primary and secondary pack

The question of the origin of Japanese is a mystery still unsolved, proven by the academic world teeming with various contradictory hypotheses. This thesis evaluates whether the Austronesian connection with Japanese is plausible in the face of the by amount of evidence much more firmly established Altaic-Japanese hypothesis, showing that measured by linguistic evidence there may be a connection to

BACKGROUND In the lamination process the use of surface treatment is necessary to improve the adhesion between the different layers of the packaging material. Surface treatment can be described as Techniques which change the surface characters without affecting properties of the bulk materials. One of the surface treatments is the ozone treatment where the ozone is applied to the hot melt just be

In the past three decades, food packaging technology has undergone rapid change and the interest for packaging performance has increased. In developing countries, the main focus is to drive down the prices, resulting in primary packaging that often requires a greater need for a stronger secondary packaging than other countries. Yet at the same time, it is seldom that the primary and secondary pack

Readers are presented with the idea that something significant and rather unusual is fomenting beneath the surface of the US economy regarding the renewed interest in all things handmade, handcrafted, or artisanally produced. That this interest is more than just a fad, and that its emergence is understandable in terms of theories of post-industrialism is what this essay aims to make clear. Discern

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