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Word of mouth can be a key growth driver and there is a need for more research on what marketers can do to generate more word of mouth. In particular, nonprofit organizations, that do not have the funds to advertise and rely on traditional media to get attention, could benefit from a better understanding of word-of-mouth marketing. The purpose of this thesis is to identify which factors non
Background: An increased concern of environmental issues have made companies, including Haldex, look for new engineering and design practices to keep up with legislations and stakeholder pressure, often by analyzing products’ total environmental impact over their life cycles, in so called life cycle assessment studies. The Haldex Project Management Model is a company specific project model where H
Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. An uncertainty lies in to which extent the operational standards of KIBS firms translate to their marketing and sal
Background The business environment is constantly changing, and the way companies do business is continuously changing, which is highly apparent in the automotive industry. Adaption is a fact for firms who want to stay in the game, but what will give a company a competitive advantage in this mess of constant changes? The above-mentioned are pointing towards a new era; the age of the customer. In t
In most manufacturing companies, it is necessary to carry inventory to a greater or lesser extent in order to disconnect the activities in the supply chain that are not conducted at the same pace. This way, a smoother flow through the chain, from raw material extraction to arrival at the final customer of a finished product, is facilitated. However, different parts of a company often have conflict
Problem definition The distance between customers and retail companies and their customers has been a problem for quite some time. Seeking to increase the customer understanding is a general quest for many retailers to bridge the gap and become more customer oriented. As the amount of data keeps growing, the opportunities increase for organisations to become more customer oriented by using technic
The competition in the automotive industry is constantly increasing and it is no longer sufficient for a company to only deliver a physical product. The companies’ ability to fill a need and provide a solution including a combination of both tangible and intangible products is becoming increasingly important. The service a company offers can be a critical factor for success why a company needs to
Ett utländskt e-handelsföretag som den senaste tiden fått stor uppmärksamhet är kinesiska Alibaba Group vilket är världens fjärde högst värderade teknologiföretag. På den internationella marknaden verkar bland annat affärsenheten AliExpress där konsumenter världen över erbjuds att handla varor från plattformens säljare, vilka nästan uteslutande består av mindre kinesiska företag. I dagsläget fokus
Background There is a widespread consensus that aid alone will not be able to solve the development challenges facing Africa, with Kenya being no exception. The challenges are simply too great. One potential way to facilitate growth while also making it more inclusive is to use impact investing. Impact investing could be defined as investments made with the intention of yielding a financial return
Background: Many companies are today struggling to keep up with the challenges that have arisen from the increase of globalization and harder competition during the last couple of decades. This might reflect on companies as they need to do a strategic organizational change in order to create or retain a competitive position on the market. Those kind of change projects are usually difficult to
Background Companies producing premium products with high quality and long product life can experience challenges when trying to penetrate price-sensitive customer segments on emerging markets due to a high product price. One way to achieve growth in these segments is to introduce new innovative business models. From the theory of circular economy, a concept combining sustainable and economi
Background: There is an internal belief within Axis that despite their products’ relatively high initial price, the total cost of ownership (TCO) of an Axis camera solution is lower than that of other brands. However, there is no internal research or tools to verify if it is true. Without this, Axis is unable to communicate their belief in an educated and quantifiable way, which is desired in
This thesis investigates two ways of incorporating GPUs in Modelica. The first by automatically generating GPU code for Modelica functions, and the second by using GPU accelerated external code for a contact handling package. Automatic parallelization of functions is desired, as it can potentially accelerate large simulations significantly. Special patterns of nested for-loops in Modelica code are
Bakgrund Att hela 90 procent av den svenska befolkningen konsumerar mejeriprodukter varje dag visar på hur starkt integrerad denna typ av produkt är i den svenska kulturen. Mejeridisken har dock förändrats mycket under de senaste åren och antalet produktvarianter på marknaden har ökat drastiskt. Den växtbaserade mejerimarknaden räknas som en del av mejerimarknaden och står för cirka en till
Uppsatsen beskriver utmattningssyndrom och arbetsplatsåtergång såsom det upplevs av individen då tidigare forskning saknar ett individperspektiv. Studiens frågeställningar handlar om hur arbetsplatsåtergång upplevs samt vilka faktorer som fungerar bra respektive mindre bra och utifrån den informationen argumenteras för hur det är möjligt att utveckla arbetsplatsåtergången för alla inblandade. StudThe aim of this research is to describe the individual’s experience of exhaustion disorder (burn-out) and return to work. Previous research have shown a lack of perspective on the individual. The research questions are about how return to work is experienced and perceived and the factors that have seemed to work well and less well. From that information a discussion about how to develop the return
Magnetomotoriskt ultraljud är en ny bildgivande teknik som kombinerar vanligt ultraljud med ett pålagt tidsvarierande magnetfält för att åstadkomma en detekterbar rörelse i vävnad. Genom att injicera magnetiska nanopartiklar i området man vill undersöka kan på så sätt viktig information tillgodogöras. Superparamagnetiska järnoxidpartiklar har i drygt ett årtionde varit ett godkänt kontrastmedel fMagnetomotive ultrasound imaging is an imaging technique that utilizes regular ultrasound in combination with an applied time varying magnetic field to induce motion of magnetic nanoparticles injected in the region. This motion can be detected and give valuable information about the particle laden region. Superparamagnetic iron oxide nanoparticles have been approved for over a decade for use with
Denna magisteruppsats är baserad på en översättning av fem artiklar på temat "Sentimenti" ("Känslor") hämtade från den italienska tidskriften L'Espresso. I arbetet ingår en översättningsdel och en analysdel.I den senare delen ingår en källtextanalys och en översättningskommentar. Källtextanalysen är utarbetad efter den modell som presenteras i Hellspong & Ledins bok Väg
It’s difficult to establish the correct definition of what constitutes rape and sexual consent, especially since the definitions are different depending on the source. The different guises of rape are many and will be established as a part of the essay. The differences between how adolescents and the judiciary interpret sexual consent, sex and rape will also be stated. Sexual violence is a major p
Minskade friktionsförluster har blivit föremål för omfattande forskning och utveckling inom bilindustrin. Som ett led i detta har förspänning av pinjonglager i relation till driftstempertur studerats i ett examensarbete på uppdrag av BorgWarner TorqTransfer Systems. Resultatet är anmärkningsvärt och motiverar fortsatt konstruktionsarbete. Alla känner nog till att bilen är en riktig miljöbov men fThis report is the written result of a Master Thesis conducted at the Division of Machine Design at the Faculty of Engineering at Lund University. The project has been carried out in collaboration with BorgWarner TorqTransfer Systems (TTS) AB in Landskrona. The car industry is growing vastly and thereby the associated levels of CO2 emissions. Extensive and sharpened regulations are continuously b
