All You Need is Likes : En fenomenografisk studie om medarbetares förutsättningar för employee advocacy i två organisationer
The world of social media is here to stay, and while it offers plenty of opportunities for employers and organizations it is also said to be the biggest challenge for professional com-municators. Through employee advocacy, individuals can communicate the message of their organization to their whole network with merely the click of a button. But what makes the individual want to be an ambassador fo
