Modebilder på Instagram - En netnografisk studie om modets medialisering och representation av kvinnlighet i bilder på Instagram
During recent years social media has become an important part of the fashion industry. This study is about the social platform Instagram and its effects on fashion. The purpose of this bachelor thesis, Fashion images on Instagram: A netnographic study on the mediatization of fashion and representations of femininity in images on Instagram, is to examine the mediatization of fashion and how feminin