“Why Not Study What Tourists Actually Do, Instead of Asking Them What They Think They Do?” A Call for More Experiments in Tourism and Hospitality Research
This chapter aims to encourage tourism researchers to widen their scope of method when studying tourist behavior. It does so by debating tracking mobility and planning exercises as meaningful complements in researchers’ method repertoire. Both methods have been found to reflect tourist behavior in a more accurate way than do, for example, surveys and interviews, which rather mirror what tourists s
