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This study examines how gender inequality is reproduced when elite female athletes occupy token positions in male-dominated sport. Drawing on 13 semi-structured interviews with elite female athletes and institutional representatives across football, rowing, rugby, bobsleigh, and Nordic Combined, the research adopts a qualitative, critically grounded approach. The findings reveal that the token pos
Social sustainability remains the least institutionalised pillar of the Triple Bottom Line. While organisations commit to people, planet and profit, the social dimension is consistently less visible and less reproduced in everyday practice than its environmental counterpart. This thesis examines how social sustainability is practised, recognised and reproduced in operational teams of a hospitality
Organizational change is widely researched, yet less attention has been given to how planned global change unfolds across the levels and locations of a digitally coordinated multinational organization. This study investigates how a global transformation programme is interpreted, negotiated, and shaped as it moves through such a setting. The study follows an interpretive qualitative research approa
Title: The Digital White Coat - A study on doctors identity work within digital healthcare Course: BUSN49, Degree Project in Managing People, Knowledge and Change Authors: Clara Bergh and Gustav Levin Supervisor: John Murray Date: 27th of May 2026 Purpose: The purpose of this study is to create a deeper understanding of how doctors working within digital healthcare construct and reconstruct their
Abstract Title: Responsibility Laundering: FIFA and the Discursive Maintenance of Legitimacy Course: Managing People, Knowledge and Change Authors: Aimar Soto and Jesper Laan Supervisor: John Murray Purpose: The purpose of this thesis is to investigate how global organisations maintain legitimacy when operating across multiple and conflicting normative environments. The study’s goal is to understa
Abstract Title: When Generative AI Becomes a Colleague: Managers Making Sense of AI Advice at Work Authors: Bajramović, Almir; Saleh, Samar Submission Date: 27th of May, 2026 Word Count: 21 238 Supervisor: Sverre Spoelstra Aim: This study explores how managers interpret, evaluate and integrate Generative AI (GenAI) as a source of advice in their day-to-day work. As GenAI becomes more embedded
The European Union's Nature Restoration Law aims to protect and restore the EU's ecosystems, among which specific target goals were set for urban ecosystems. This requires local authorities to assess and monitor urban tree cover (UTC), supported by strategic urban vegetation planning. As urban trees provide various benefits, including microclimate regulation, incorporating urban microclima
This thesis is a critical discourse analysis of how money and the economic system are linguistically constructed and maintained in Swedish news journalism. The study focuses on news articles about prices and inflation published during the first quarter of 2025. The material consists partly of articles about inflation statistics, and partly of articles about the boycott of major grocery chains that
Title: “It’s Just a Tool” – Until It Isn’t: Understanding the Professional Identity of Creative Professionals in Response to the Promotion of Human-LLM Co- Creativity Authors: Britta Regling and Mathijs Driessen Supervisor: Stephan Schaefer, Program Director and Associate Professor at Lund University, School of Economics and Management, Sweden Course: BUSN49 – Master’s Thesis – Managing People, Kn
Title: The bittersweet taste of sensemaking: How consultants make sense of Generative AI in relation to their professional identity Course: BUSN49, Degree Project in Managing People, Knowledge and Change – Master Level Authors: Gloria Julia Glupe and Merryl Frances Nathanie Meka Supervisor: Sverre Spoelstra, Associate Professor, Lund University, Sweden Purpose: This study focuses on how consult
Abstract Title: When Thinking-Outside-The-Box becomes the Box - Deconstructing the Paradox of Creative Freedom and Organizational Control Course: BUSN49, Degree Project in Managing People, Knowledge and Change Authors: Katharina Ljung, Ronja Gabriela Maier Supervisor: Stephan Schaefer (PhD) Purpose: This study examines whether the relationship between creative freedom and organizational contro
In recent decades, pressure on organizations of different types to be seen as diverse, inclusive, and welcoming workspaces has dramatically increased, leading to the rise of the ‘queer-friendly’ organization. Intending to signal themselves as safe and welcoming workspaces, these organizations turn to a variety of physical and non-physical queer-friendly signals, such as queer flags, equal-treatmen
Purpose: As academic entrepreneurship becomes increasingly common, yet insufficiently understood as an ongoing identity process, this study examines how academic entrepreneurs construct and negotiate dual role identities, i.e. as academics and as entrepreneurs. Particular attention is paid to the role of temporality in that process. This study therefore asks: how do academic entrepreneurs use temp
Purpose: This study explores how employees from the three different diversity groups, individuals with mental health issues, neurodivergent employees and women with gendered care responsibilities, interpret return to office (RTO) policies and how these interpretations shape the employer-employee relationship. Methodology: This study presents a qualitative, interpretivist thesis grounded in symbol
Title: Developing Talent or Maintaining Control? Course: BUSN49 - Master Thesis Authors: Klara Gaskell-Brown and Lovisa Wiksborg Supervisor: Roland Paulsen Purpose: This study aims to understand how employees and managers make sense of talent management, and with a particular focus on the relationship between organizational structures, managerial practices and employee responsibility for ca
