Depoliticizing feminism? The transformation of an ideology-charged concept in a nation branding context
Although feminism is an ideologically-charged concept that allows for various interpretations, Sweden employs a feminist foreign policy with the aim of gender equality. Sweden also seizes the value of feminism in its nation branding efforts. This study problematizes Sweden’s use of feminism as nation branding concept. It aims for understanding how feminism is enacted in Sweden’s nation branding an