Fashion eller faux pas? En fallstudie av hur konsumenter på second hand-plattformen Plick ser på konsumtionen av märkeskopior
Designer fashion items hold a high status within the fashion industry. A designer brands’ culture, aesthetic, and exclusivity give their products a symbolic value that can be used by consumers to build identity or express qualities like success or wealth. Therefore it is natural that counterfeit fashion items emerge as an alternative for consumers who want to emulate these qualities, but for a che